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Persuasive Advertising Tehniques
Test Description: Based on the 9 techniques and 3 categories learned in class
Instructions: Answer all questions to get your test result.
1) Which technique uses average, ordinary people?
A
Plain Folk
B
Bandwagon
C
Snob Appeal
D
Bribery
2) If an ad shows fancy, stylish, glamorous looking people, they are using which technique?
A
Humor
B
Transfer
C
Name Calling
D
Snob Appeal
3) If a company tries to convince you to buy their product by making the competitor's product sound bad, what are they using?
A
Name Calling
B
Bribery
C
Humor
D
Weasel Words
4) Which technique uses words that sound great, but don't really mean anything?
A
Humor
B
Bandwagon
C
Transfer
D
Glittering Generalities
5) Which technique tries to get you to associate your feelings about what you see into the product itself?
A
Testimonial
B
Transfer/Association
C
Name Calling
D
Snob Appeal
6) If a company uses famous people or doctors in their ad to add credibility to it, which technique are they using?
A
Testimonial
B
Plain Folk
C
Transfer/ Association
D
Snob Appeal
7) If a company offers you something extra or a deal for buying their product, which technique are they using?
A
Plain Folk
B
Humor
C
Bribery
D
Testimonial
8) Which technique tries to persuade you by making you think everyone has the product so you need it too?
A
Transfer/Association
B
Bandwagon
C
Humor
D
Snob Appeal
9) Which technique tries to get you to remember the product by making you laugh?
A
Snob Appeal
B
Testimonial
C
Glittering Generalities
D
Humor
10) What are the 3 categories of persuasion?
A
Ethics, Emotions, Logos
B
Pathos, Logic, Emotions
C
Ethos, Pathos, Logic
D
Ethos, Logos, Pathos
11) Which persuasive category appeals to your emotions?
A
Pathos
B
Logos
C
Ethos
12) Which persuasive category appeals to credibility and your sense of right and wrong ?
A
Ethos
B
Pathos
C
Logos
13) Which persuasive category tries to appeal to you with facts and logic?
A
Logos
B
Ethos
C
Pathos
14) If an add shows really good looking food or uses cartoon characters on a product then they are using what?
A
Name Calling
B
Testimonial
C
Transfer/Association
D
Bribery
15) If an ad says it is America's favorite, which technique are they using?
A
Snob Appeal
B
Plain Folk
C
Glittering Generalities
D
Bandwagon
16) What category would the sad puppy type of commercials fit into?
A
Logos
B
Pathos
C
Ethos
17) Words like amazing, revolutionary, virtually, and ultra-soft might appear on an ad that is using which technique?
A
Plain Folk
B
Bandwagon
C
Humor
D
Glittering Generalities/Weasel Words
18) True or False: Advertisers only use one technique per ad they create.
A
True
B
False
19) When a company offers you free shipping if you spend over a certain amount of money, they are using which technique?
A
Testimonial
B
Bribery
C
Humor
D
Plain Folk
20) If an ad features quotes from people who have used the product, which technique are they using?
A
Bandwagon
B
Testimonial
C
Weasel Words
D
Transfer
*select an answer for all questions
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