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Marketing
Test Description: Industry Terms
Instructions: Answer all questions to get your test result.
1) ______________ any form of direct contact between a salesperson and a customer
A
Indirect Selling
B
Benefit Selling
C
Feature Selling
D
Personol Selling
2) Satisfy buying decisions and establish ongoing, profitable relationships is the _______________ .
A
purpose of selling.
B
objective of promotion.
C
market research.
D
product service management.
3) _________________ refers to connection, association, or involvement between two or more variables.
A
media link
B
mapping
C
outsource route
D
relationship
4) ________________ refers to items that can be touched, smelled, tasted, seen or heard
A
related mix
B
Tangible products
C
Intangibles products
D
Uniform products
5) ______________ are productive activities that we pay someone else to perform
A
Annotations
B
Tangible products
C
Value based products
D
Intangible products
6) Intangible products, are productive activities that we pay someone else to perform, they're also known as _______________.
A
Goods
B
Quantity
C
Tangibles
D
Services
7) ______________ are basic, physical attributes of product
A
Product Features
B
Characteristics
C
Traits
D
Product benefits
8) ___________________ are referred to as advantages or satisfaction customers get from products
A
customer benefits
B
Features
C
Product extension
D
Characteristics
9) Conscious, logical reasons for purchasing a product, can be summed up as _________________.
A
buying motives
B
objective suggestions
C
subjective suggestions
D
transfer of benefits
10) __________________ is a feeling experienced by a customer through association with a product
A
objective suggestions
B
subjective suggestions
C
Emotional buying motive
D
Rational buying motive
11) This is performed from the sellers' place of business
A
Inside Sales
B
Direct selling
C
Bartering
D
Indirect selling
12) This is takes place outside the sellers' place of business
A
Bartering
B
indirect sales
C
Trade negotiations
D
outside sales
13) _______________ refers to selling products to other entities.
A
Retailer to Consumer.
B
B2B
C
Wholesaler to consumer
D
Consumer to Consumer
14) Sales of goods or services that take place directly between a buyer and seller outside a retail establishment
A
Contribution exchange
B
Direct
C
Lateral exchange
D
Indirect
*select an answer for all questions
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