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Product Service Management
Test Description: This review includes the following NC Standards related to Product Service Management. 3.01 3.03 3.04 2.06 2.07
Instructions: Answer all questions to get your test result.
1) What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
A
Automatic production
B
Mass customization
C
Intermittent conversion
D
Computerized robotics
2) Which of the following is an unethical situation in product/service management?
A
The Simpson Company embellishes the information that it places on its product labels
B
Donna's Dress Boutique obtains deep discounts from a new clothing designer.
C
Travis Manufacturing uses recycled materials for its product packaging.
D
Vincent Electronics discontinues production of a slow-moving solar calculator
3) Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products?
A
Memory card
B
Micro-Portal
C
Generator
D
Intranet
4) Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
A
Do nothing; fluctuations in sales are common
B
Take the product off the market
C
Modify the product to renew customer interest
D
Triple the advertising budget for the product
5) Why does a company need to know what stage of the product life cycle its products are in?
A
To predict the length of the life cycle
B
To prevent imitators from entering the market
C
To find new uses of the product
D
To adapt its marketing strategies
6) What is one way businesses use computer technology to obtain information to improve their product/service mix?
A
Mailing questionnaires to customers
B
Compiling detailed databases
C
Tracking visitors to their web sites
D
Preparing interactive software programs
7) Why is the quality level of a product an important product/service management decision?
A
It refers to the way the product works.
B
It identifies a product's brand.
C
It protects the consumers.
D
It reflects the image of the business.
8) A business is behaving unethically if its product's label contains
A
recyclable materials
B
misleading information
C
mandatory requirements
D
nutritional values
9) Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle?
A
All of the above.
B
Because competitors have entered the market
C
Because sales decline in the growth stage
D
Because marketing strategies are adjusted
10) Harrison Stroller Company manufactures baby strollers. The business launched a new stroller line in hopes of increasing its market share. The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the first
A
Product deletion
B
Product liability
C
Consumer protection
D
Consumer Product Safety Act
11) Which of the following is a reason that a business would make changes to its products?
A
To predict the success of the changed product
B
To make room for other products
C
keep up with consumers changing preferences.
D
To spread risk over a wider area
12) Why would a business use a broad product mix?
A
To assure that the product lines are related
B
To relate the product to the target market
C
To promote one-stop shopping
D
To decrease legal liabilities
13) A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?
A
Unique characteristics
B
Price and quality
C
Relationship to other products
D
Features and benefits
14) Company XYZ sells condensed soups and promotes them by saying, Great taste, great price. Company XYZ is positioning its product according to what strategy?
A
Unique characteristics
B
Features and benefits
C
Relationship to other products
D
Price and quality
15) A drawback of brands as compared to unbranded products is that they usually
A
create brand loyalty
B
require trademark registration
C
must be sold at higher prices.
D
differentiate products
16) A business that says it tries harder because its product is not number one, is using product positioning to
A
compete
B
motivate
C
organize
D
upgrade
17) Why do companies use brands for their products?
A
To encourage materialism
B
To demonstrate creativity
C
To differentiate their products
D
To charge higher prices
18) In what stage of brand loyalty do people become aware of the brand?
A
Satisfaction
B
Preference
C
Recognition
D
Insistence
19) A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy?
A
Price and quality
B
Unique characteristics
C
Relation to other products in a line
D
Features and benefits
20) Brand or trade names are used primarily to identify a
A
trend
B
product
C
standard
D
market
*select an answer for all questions
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