Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
ADV Ch 1 Review
Test Description: Marketing is all around us
Instructions: Answer all questions to get your test result.
1) What term is used to describe the process of selling a product in the market place?
A
Pricing
B
Exchange
C
Utility
D
Marketing
2) The Advertisement Campaign Beef, it's what for Dinner was used to promote a positive image of beef. This is an example of what type of influence
A
Consumer
B
Environmental
C
Industry Trade
D
Social and Ethical
3) Who was responsible for spurring the growth of outdoor advertising?
A
P.T. Barnum
B
John Hardy
C
Paul Harvey
D
Ben Franklin
4) One of the biggest impacts on advertising agencies was the introduction of
A
radio
B
mail-order catalogs
C
mass production
D
the Internet
5) In 1938, what was the dominant form of advertising?
A
Newspaper
B
Tv
C
radio
D
Magizines
6) What was Ben Franklin not responsible for introducing into advertising?
A
Illustirations
B
Headline
C
advertising agencies
D
ad placement
7) The earliest form of advertisement is
A
word of mouth
B
newspaper
C
radio ads
D
banners on the walls
8) Advertising began in the early 18th century.
A
False
B
True
9) _______ made it much easier for companies to target specific markets/types of people.
A
Cable television
B
The industrial revolution
C
The printing press
D
Consumer society r
10) The idea that ppl became more dependent on the marketplace rather than the barter system is ___
A
internet ads
B
infomercials
C
consumer society
D
printing press
11) Which product is most likely to use an infomercial as the main form of advertising?
A
Flex Seal
B
Captain Crunch
C
Dial liquid soap
D
Mustang GT
12) The use of advertising to support and improve the environment is known as
A
Green marketing
B
Awareness marketing
C
Eco Marketing
D
Environmental Marketing
13) average number of carbon dioxide gases associated with print advertising emitted annually by US
A
70 billion metric tons
B
7 billion metric tons
C
100 million metric tons
D
20 thousand metric tons
14) T or F: Advertising can educate consumers on how products or services benefit the earth.
A
False
B
True
15) Which brand agreed to use recycled paper in its catalogs?
A
Victoria Secret
B
Rue 21
C
Sears
D
Ralph Lauren
16) T or F: Advertising is not influenced by social and political issues.
A
True
B
False
17) The principle that businesses should contribute to the welfare of society is
A
Degree
B
Social Contract
C
Social Responsibility
D
Trade groups
18) Industry trade groups produce advertisements to promote the views of an entire industry
A
True
B
False
19) What are the 2 types of responsibilities?
A
Political and Social
B
Social and Ethical
C
Social and Political
D
Ethical and Political
20) Burger King's Aren't you Hungry for Burger King Now? is an example of the Analyzing Consumer Motivation thru Intensity Principal.
A
False
B
True
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?