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Chapter 10 - Test Review
Test Description: Chapter 10 - Test review
Instructions: Answer all questions to get your test result.
1) Not all marketing is directed at consumers.
A
False
B
True
2) Services can be stored for later consumption.
A
True
B
False
3) Which of the following would NOT generally be considered one of the marketing functions?
A
promotion
B
selling
C
repairing
D
pricing
4) Which marketing function involves communicating directly with potential customers to determine their needs?
A
pricing
B
financial analysis
C
selling
D
product and service management
5) Which of the following is a function of promotion?
A
advertising
B
budgeting for marketing activities
C
improving products
D
market research
6) What are the four elements of a marketing mix?
A
consumers, manufacturers, retailers, and distributors
B
demographics, income, supply, and demand
C
cost, location, time, and advertising
D
product, distribution, price, and promotion
7) The first step in the consumer decision-making process is to
A
make a purchase decision
B
gather information
C
recognize a need
D
select and evaluate alternatives
8) This type of marketing research study gathers information from people using a carefully planned set of questions.
A
experiment
B
observation
C
survey
D
secondary research
9) Additions and improvements to a basic product are called
A
product features
B
warranties
C
guarantees
D
brand names
10) After several new product ideas have been generated, companies will most likely
A
produce a limited quantity of each product and test them to see which are the most popular.
B
determine a production procedures for the products.
C
evaluate the ideas to determine which have the best opportunity to succeed.
D
develop full marketing strategies for each of them.
11) Totally new products that have never been seen by customers are not often introduced.
A
False
B
True
12) Choosing target markets and studying their needs and decision-making processes can make promotion more effective.
A
False
B
True
13) Services are intangible. This means that
A
They cost more than products
B
They have no physcal form
C
their availability must match their demand at a specific time.
D
there will be differences in the type and quality of service provided.
14) Which of the following scenarios will most likely result in comparatively low prices?
A
a product is highly complex and technical
B
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
C
a product has few close competitors because it is unique
D
supply for a product is low and demand is high
15) Product costs + operating expenses + profit =
A
gross cost
B
selling price
C
markup
D
markdown
16) Which of the following is a direct channel of distribution?
A
Smoothy Silk ice cream is manufactured at its Minnesota factory and shipped to a grocery store in your town.
B
Custom Clothiers produces men’s suits, which are sold to customers at department stores all around the country.
C
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
D
Wally builds ten birdhouses and sells them to Taylor at a flea market; Taylor then sells the birdhouses to her neighbors at a
17) Personal selling is usually done
A
on the Internet
B
face-to-face with each customer
C
via advertising
D
by telephone
*select an answer for all questions
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