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PoB 7.00 Marketing Business Management. (2 Of 2)
Test Description: 7.00 Marketing business management.
Instructions: Answer all questions to get your test result.
1) Which would probably result if a business reduced its marketing costs?
A
decreased need for customer contact with businesses
B
increased costs of production
C
decreased variety of consumer goods
D
increased consumer awareness of goods and services
2) According to the marketing concept, which option demonstrates customer orientation?
A
Finding out what a buyer wants.
B
Advertising the features of a product
C
Convincing a buyer to buy
D
Researching a firm's competitors
3) A travel agency usually offers vacation packages starting at $399.00. The manager has determined that its operation expenses have increased; therefore, it will increase its markup by 45%. What will be the new starting price for a vacation package?
A
$179.55
B
$45.00
C
$358.55
D
$578.55
4) Which marketing function involves creating the correct product mix for a business?
A
Financing
B
Selling
C
Product/Service management
D
Marketing-information management
5) In what marketing activity do businesses engage to meet the wants and needs of consumers?
A
Pricing
B
Cost-benefit analysis
C
Product/Service management
D
National advertising
6) Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
A
product development
B
management
C
product/service management
D
marketing-information management
7) While shopping at the mall, Morissa is asked her opinion of different brands of shampoo. Which marketing function is this?
A
Promotion
B
Marketing-information management
C
Behavioral segmentation
D
Specialty advertising
8) Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing
A
financing
B
purchasing
C
promotion
D
pricing
9) A product being in great demand is a factor that might encourage businesses to
A
decrease inventory
B
adjust prices
C
contact competitors
D
gather information
10) The marketing function that is responsible for the flow of goods or services from the producer to the customer is
A
product/service management
B
purchasing
C
selling
D
channel management
*select an answer for all questions
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