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MIM Test Review
Test Description: PIM MIM Test REview
Instructions: Answer all questions to get your test result.
1) Methods and procedures for generating, analyzing, and storing data about consumers, sales, and ads
A
Visionary Shopper
B
sales forecasting
C
consumer non-durable
D
marketing information systems
2) Marketing data describing people's buying behavior and life-styles
A
database
B
cross section
C
customer profile
D
diary
3) A computer file of related information about a specific topic
A
product research
B
diary
C
marketing research
D
database
4) The major source of data for economic trends and information is:
A
government data
B
trade reports
C
competitor records
D
internal records
5) What types of entities use marketing research?
A
government
B
all of these
C
small businesses
D
large corporations
6) set of procedures and methods that regularly generates, stores, analyzes, and distributes marketing information about consumers, sales, and ads. This is the definition for:
A
marketing information systems
B
database
C
opinion research
D
media research
7) Getting the money necessary to operate a business
A
Functions of Marketing
B
Financing
C
Sales
D
Producers
8) How products move from Manufacture to Consumer is called __________.
A
Distribution
B
Promotion
C
Exchange
D
Service
9) A product that cannot be stored. It is generally considered to be in-tangible.
A
Exchange
B
Promotion
C
Distribution
D
Service
10) Breaking the market into smaller groups.
A
Customer Profile
B
Demographics
C
Geographics
D
Market Segmentation
*select an answer for all questions
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