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EMB Strand 4 Review
Test Description: Strand 4 Review
Instructions: Answer all questions to get your test result.
1) Product, Price, Place, Promotion are all part of the...
A
Business cycle
B
Marketing mix
C
Consumer motivations
D
Target market
2) When consumers buy products out of a logical process. They comparison shop, gather information.
A
Emotional Motivation
B
Rational Motivation
C
Distribution
D
Patronage Motivation
3) When consumers buy products because of a real or perceived way that it makes them feel.
A
Target Market
B
Emotional Motivation
C
Patronage Motivation
D
Rational Motivation
4) When consumers buy products because they feel a sense of loyalty to the company, store, or brand.
A
Patronage motivation
B
Emotional motivation
C
Rational Motivation
D
Product development
5) Facts about the population, including age, gender, location, and income.
A
Geographics
B
Psychographics
C
Demographics
D
Behavior
6) The process of planning, pricing, promoting, selling, and distributing ideas, goods, and services.
A
Marketing
B
Managing
C
Promotion
D
Advertising
7) The good or service you are selling
A
Price
B
Product
C
Promotion
D
Place
8) Calculating how much it costs to produce a product and how much you will sell it for are included in which part of the marketing mix?
A
Product
B
Place
C
Promotion
D
Price
9) The methods used to distribute the product to the customers
A
Place
B
Promotion
C
Product
D
Price
10) Selling and advertising of goods or services to the consumers.
A
Promotion
B
Product
C
Price
D
Place
11) Marketing strategy that helps companies focus on the people most likely to buy their goods or services.
A
Advertising
B
Target Marketing
C
Market research
D
Slogans
*select an answer for all questions
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