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SEM Final Review Part 2
Test Description: MArketing
Instructions: Answer all questions to get your test result.
1) Which methods can be used to position a product in the marketplace?
A
Poor Quality
B
Price
C
Status
D
Both A and C
2) Which of the following is not a component of the product mix?
A
Distribution Channels
B
Packaging
C
Product line
D
Brand
3) During the decline stage of the product life cycle, all of the following are options except
A
Discounting
B
Recommitting
C
Raising price
D
Regionalizing
4) The latest trends in television production include
A
Customized entertainment
B
Locally produced children’s programs
C
Both a and c
D
Fewer dedicated sports channels
5) The value people believe they receive from a product or service
A
Target market
B
Benefit derived
C
Comparative advantage
D
Emotional purchase
6) ______________ ____________ is the percentage of total sales a company expects to capture in relation to its competitors.
A
Profit MArgin
B
Economic Utility
C
Market Share
D
Opportunity Cost
7) Why would a company choose to license the marketing of a product in the decline stage to another company?
A
The selling company continues to receive revenue the sales
B
All of the above
C
Licensing the product transfer the risk
D
The purchasing company assumes all the risk of the marketing
8) Penetration pricing is
A
All of the above
B
Used to attract a large share of the market early
C
Used to discourage competition
D
A low price strategy
9) Sales level off during which stage of the product life cycle?
A
Growth Stage
B
Decline Stage
C
Introductory Stage
D
Maturity Stage
10) How does inflation contribute to a recession
A
People have overcharged on credit cards
B
None of the above
C
Price of goods rise faster than income
D
The interest rate is to high
*select an answer for all questions
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