Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM Final Review
Test Description: Test Run
Instructions: Answer all questions to get your test result.
1) Product extensions include
A
Testimonials from satisfied customers
B
All of the above
C
Warranties
D
Instructional CD’s
2) Which of the following is not a reason in which an agent should be selected by a highly sought after athlete
A
To negotiate a fair deal
B
To look out for their best interest
C
To aid them in business dealings
D
To take advantage of them due to being poorly informed
3) The recruitment process for top high school athletes to play at colleges except
A
Is highly competitive
B
Allows for the athlete to work with an agent
C
Is regulated by the NCAA
D
Cannot include additional financial rewards
4) Which of the following is not a stage of brand recognition
A
Introduction
B
Rejection
C
Recognition
D
Preference
5) An Advantage of customized entertainment over entertainment for the masses is
A
None of the above
B
No information is needed about the customers
C
It can be impromptu, based on the audience
D
More people will buy it
6) Which methods can be used to position a product in the marketplace?
A
C. Status
B
A. Price
C
Both A and C
D
B. Poor Quality
7) Which of the following is not a component of the product mix?
A
Distribution Channels
B
Brand
C
Packaging
D
Product line
8) During the decline stage of the product life cycle, all of the following are options except
A
Regionalizing
B
Discounting
C
Raising price
D
Recommitting
9) The latest trends in television production include
A
Fewer dedicated sports channels
B
Locally produced children’s programs
C
Both a and c
D
Customized entertainment
10) The value people believe they receive from a product or service
A
Benefit derived
B
Emotional purchase
C
Comparative advantage
D
Target market
11) ______________ ____________ is the percentage of total sales a company expects to capture in relation to its competitors.
A
Economic Utility
B
Market Share
C
Profit Margin
D
Opportunity Cost
12) Why would a company choose to license the marketing of a product in the decline stage to another company?
A
All of the above
B
The purchasing company assumes all the risk of the marketing
C
Licensing the product transfer the risk
D
The selling company continues to receive revenue the sales
13) Penetration pricing is
A
A low price strategy
B
Used to discourage competition
C
All of the above
D
Used to attract a large share of the market early
14) Sales level off during which stage of the product life cycle?
A
Decline Stage
B
Growth Stage
C
Maturity Stage
D
Introductory Stage
15) How does inflation contribute to a recession
A
None of the above
B
The interest rate is to high
C
Price of goods rise faster than income
D
People have overcharged on credit cards
16) Which of the following is characteristic of the expansion phase of the business cycle?
A
Decrease completion
B
Increased consumer demand
C
Less discretionary Income
D
Growing unemployment
17) Why must sports and entertainment markets pay attention to consumer trends?
A
All of the above
B
Trend are reflective of current consumer wants and needs
C
To design better souvenirs
D
To make more money
18) Researching the demographics of a fan base for a particular sport would be most closely associated with which core standard of marketing?
A
Marketing information Management
B
Financing
C
Pricing
D
Distribution
19) ____________ is a way to make customers aware of products and encourage them to buy.
A
Marketing
B
Price
C
Promotion
D
Distribution
20) The marketing mix describes how a business blends the 4 marketing elements of
A
People, Product, Price, and Presentation
B
Permission, Place, Price and Promotion
C
Product, Place, Promotion and Price
D
Presence, Presentations, Place and product
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?