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SEM Unit 3 Test Review
Test Description: Sports and Entertainment Marketing Unit 3 (Chapters 5, 6, and 8)
Instructions: Answer all questions to get your test result.
1) Depending on the intended use of the product, the same product could be both a consumer good and a business good.
A
False
B
True
2) One of the ways companies get new ideas for products is by reading customer complaints and/or merchandise returns.
A
True
B
False
3) A focus group may be asked to evaluate a new product.
A
False
B
True
4) Fads have a long life cycle.
A
True
B
False
5) Price helps determine a company’s profit and loss.
A
False
B
True
6) Baseball cards for a popular player or special occasion may be produced in a limited edition rather than in very large quantities, which creates a demand higher than the supply and allows the producer to charge a larger amount of money.
A
False
B
Ture
7) To increase its market share, a company may lower the price of its product to do so.
A
True
B
False
8) Place decisions involve how you get your product into the hands of your customers.
A
False
B
True
9) Telephone sales is an example of indirect selling.
A
False
B
True
10) Advertising rates usually depend on the circulation, or size, of the audience that will be exposed to the ad.
A
False
B
True
11) If you purchased a pair of Nike athletic shoes in a retail store, the shoes would be considered a ____ good
A
business
B
product line
C
product Item
D
consumer
12) ____ is the third part of the product life cycle.
A
introduction
B
decline
C
growth
D
maturity
13) ____ is the value placed on the goods or services being exchanged.
A
price
B
prestige pricing
C
target pricing
D
odd-even pricing
14) ____ is the difference between the retail or wholesale price and the cost of an item.
A
penetration pricing
B
skimming pricing
C
cost-plus pricing
D
markup
15) ____ 15. Which of the following is a step in the research process?
A
identify the problem
B
report and analyze data
C
all of these
D
conduct secondary research
16) Which of the following is a type of research method used in primary research?
A
survey
B
observation
C
all of these
D
experiment
17) Which of the following is a disadvantage of mail and fax questionnaires?
A
only provides for quantitative answers
B
all of these
C
duplicate responses by same person
D
return rate
18) Which of the following is an example of direct marketing?
A
catalogs
B
telephone sales
C
infomercial
D
all of these
19) These are resellers who buy goods, store them, and sell them in smaller quantities to retailers or sports organizations.
A
ticketmaster
B
wholesalers
C
ticketweb
D
agents
20) Which of the following activities are associated with event marketing?
A
distribution
B
sales
C
all of these
D
promotion
*select an answer for all questions
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