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Marketing Mix Review Game
Test Description: Unite 3 test
Instructions: Answer all questions to get your test result.
1) An advantage of publicity is that its costs are lower than other promotions
A
false
B
true
2) Mrs. Kafer opens a box of cereal and there's a prize inside. The cereal manufacturer is using what promotional tactic to increase sales?
A
Contests
B
Sweepstakes
C
Samples
D
Premiums
3) The most important factor involved in matching sponsors with events is :
A
fan loyalty
B
gross impressions
C
location
D
understanding and matching the target market
4) A/an __________ is an agreement or partnership between a celebrity and a company.
A
None of the above
B
Endorsement
C
Contract
D
Sponsorship
5) This part of an ad explains the details of a product and builds preference for the product:
A
image
B
signature
C
copy
D
headline
6) what is the primary purpose of an illustration in a print ad?
A
show the customer the best uses of the product
B
encourage the customer to read the copy
C
attract the customer's attention
D
appeal to the customer's senses
7) A consistent combination of advertising techniques that have the same look and message is a:
A
Advertising campaign
B
Marketing Mix
C
Promotional Plan
D
Integrated Marketing Communication
8) When 2 companies, such as an airline and a hotel chain, combine their promotional resources to create a campaign to increase sales for both companies it is known as:
A
sponsorship
B
product placement
C
incentive
D
promotional tie in
9) according to the FTC, this must always reflect the honest opinions, findings, beliefs or experiences of the celebrity:
A
sponsorship
B
licensing agreement
C
endorsement
D
media plan
10) in this stage of the product life cycle, a product may be changed to differentiate it from its competitors:
A
Introduction
B
Decline
C
Growth
D
Maturity
11) In this stage of the product life cycle, branding and quality are established as well as any patents being obtained.
A
Maturity
B
Decline
C
Introduction
D
Growth
12) In this stage of the product life cycle, a company will have to make a decision to maintain, harvest or delete the product:
A
Introduction
B
maturity
C
decline
D
growth
13) In this stage of the product life cycle, the company will aim promotions at a broader audience communicating the benefits of the product:
A
maturity
B
decline
C
Introduction
D
growth
14) When a company uses a skim pricing strategy for their new product line, they would be pricing their products higher to recover their development costs.
A
false
B
true
15) The FTC is responsible for monitoring advertising that is false or misleading and requiring companies to correct it.
A
false
B
true
16) A headline should contain no more than _____ words
A
five
B
ten
C
seven
D
three
17) If a product costs $.30 and is sold for $1.00, the unit profit is:
A
depends on how many are sold
B
$1.30
C
$.70
18) If a product costs $.30 and is sold for $1.00, and 200 units are sold, the revenue generated is:
A
$140
B
$60
C
None of the above
D
$200
19) If a product costs $.30 and is sold for $1.00, and 200 units are sold, the break even point is:
A
200 units
B
60 units
C
300 units
D
30 units
20) If a product costs $.30 and is sold for $1.00, the return on investment is:
A
233%
B
30%
C
70%
D
300%
*select an answer for all questions
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