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SEM I Unit 1 Part 2
Test Description: SEM I Unit 1 Part 2
Instructions: Answer all questions to get your test result.
1) What might a sport organization offer a business to encourage that business to sponsor an event?
A
Partial Ownership
B
Naming Rights
C
Free Advertisement
D
Percent of Profits
2) If Sprite is the only soft-drink sponsor of your favorite team, Sprite is considered a (n) ? _____sponsor
A
Large-Business
B
Dynamic
C
Sole
D
Exclusive
3) Which if the following help create the excitement and enthusiasm that make the games what they are:
A
Spectators
B
Coaches
C
Team Owners
D
Trainers
4) What are royalties?
A
A percentage of taxes
B
A percentage of expected sales
C
A percentage of union dues
D
A percentage of actual sales
5) Your high-school's Basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n)________sport/event product
A
Perishable
B
Tangible
C
Inconsistent
D
Consistent
6) The relationship between a sponsor and a sport entity is often described as a
A
Merger
B
Buyout
C
Takeover
D
Partnership
7) One of the primary reasons that people are motivated to attend arena football games is the
A
Affordable ticket prices
B
Low scores
C
Instant-replay feature
D
Prime-time network television exposure
8) Which of the following marketing activities involves responsibility for a sport organization licensing activities.
A
Public relations
B
Community relations
C
Sales
D
Merchandiisng
9) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of___________marketing
A
Event
B
Target
C
Direct
D
Mass
10) A person responsible for matching up corporations with events that reach their target market has a career in
A
Sponsorship management
B
Advertising Sales
C
Sales Promotion
D
Hospitality
11) Customers who seem to disagree, question or look for error in almost everything and everybody are ________customers
A
Domineering
B
Argumentative
C
Insulting
D
Dishonest
12) Which of the following is an example of a licensed product
A
NASCAR earnings
B
Buick invitational golf tournament
C
Wheaties cereal box feature Hough athletes
D
Converse shoes
13) Which of the following statements is true regarding sports marketing
A
Sports marketing encompasses only the radio and television media
B
The distribution of licensed sports apparel is an effective way to create team and brand awareness
C
Corporations sponsor sporting events to decrease their brand recognition
D
The use of high-profile athletes to endorse products does not increase brand recognition
14) A primary reason that large business purchase the naming rights to a new sport/event facility is because it
A
provides exclusivity and has potential to maximize exposure
B
is the least expensive way to create name recognition
C
reduces the need to engage in other promotional activities
D
Usually increases spectator fan-base loyalty levels
15) The programs, hot dogs, drinks and souvenirs that fans buy during a sporting event are part of the total sports
A
product
B
promotion
C
strategy
D
market
16) A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving(n)
A
testimonial
B
sales presentation
C
personal observation
D
interview
17) Professional sports teams benefits their surrounding community by
A
making seat licenses available to season ticket holders
B
hiring handlers to make sure athletes behave
C
endorsing local political candidates
D
attracting tourist dollars
18) When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
A
public service
B
ambush marketing
C
sponsorship clutter
D
brand recognition
19) When designing an event program for a charity event, it is important to
A
offer free admission coupons to other events
B
acknowledge the event sponsors
C
provide product samples
D
include the printing coast on the back cover
20) When designing an event program for a charity event, it is important to
A
offer free admission coupons to other events
B
include the primary costs on the back cover
C
provide product samples
D
acknowledge the event sponsors
*select an answer for all questions
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