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SEM I Unit 1 Part 1
Test Description: Unit 1 questions 1-20
Instructions: Answer all questions to get your test result.
1) One characteristic of event marketing involves promoting and selling a(n)?
A
Physical Appeal
B
Unique Experience
C
Nonperishable Item
D
Tangible product
2) Mr. Cochran enjoys taking his family to professional baseball games because of the memories he has as a young boy, What factor motivates Mr. Cochran to attend these sporting events with his family?
A
significant others
B
Class and gender relations
C
popular athletes
D
Cultural norms and values
3) The core benefits to customers who purchases sport products include entertainment, health and ?
A
Achievement
B
Independence
C
Adaptability
D
Promotion
4) You are marketing the premier of a new Infiniti automobile, which will be revealed at a car show in Dallas Texas. You are in charge of advertising. Which of the following would be your responsibility
A
Researching the target audience
B
Conducting test drives
C
Buying commercial time on television
D
Taking ticket orders
5) The basis for licensing process is
A
Sponsorship
B
Manufacturing
C
Trademarked property
D
The fans
6) What should be included in an event program if it islonger than four pages?
A
Statement of organizers
B
Local news articles
C
Satisfaction Survey
D
Table of Contents
7) The team name mascot and logo are important elements that a sport/event organizations uses to create and maintain.
A
Image Extension
B
Brand Awareness
C
Market Segmentation
D
Financial Accountability
8) Most sport/event products are classified as
A
Pure Goods
B
A combination of Goods and Services
C
Pure Services
D
A Combination of rented and owned-goods services
9) A Characteristic of the sport Industry is that it seeks to attract markets that
A
in unemotional ways
B
at the same time
C
during planned intervals
D
by the same group of people
10) A unique characteristic of the sport industry is that it seeks to attract markets that
A
Have consumers with artistic talent
B
Are concerned with environmental issues
C
Include spectators and participants
D
Demand mostly tangible products
11) Because the outcomes of a match is uncertain, many fans attending a sporting event are motivated by the game's ________values?
A
Financial
B
Economic
C
Entertainment
D
Physical
12) Over the years, Wrigley Field has earned a reputation as of the best places to watch a major league
A
Image
B
Image Extension
C
Awareness
D
Loyalty
13) Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
A
Saying a tournament is great
B
Attending a Gand Opening
C
Appearing in a print ad
D
Cheering for a football team
14) Athletes are often considered to be particularly effective promoting products related to their
A
Background
B
Liefestyle
C
Sport
D
Education
15) Which if the following is a characteristic of an effective sport/event logo
A
Timeless
B
Practical
C
Remote
D
Ambiguous
16) One of the main differences between professional and amateur athletes is that for professional, the game is often
A
Free of Charge
B
Closed to the public
C
Played for enjoyement
D
Their occupation
17) Which of the following is an example of marketing the sport event:
A
Delivering exercise bikes to retailers
B
Distributing information about a NASCAR race
C
Selling food products to a concession stand
D
Holding a race for a charitable organization
18) What do some professional sport teams do to promote renewed interest in a tea that is losing support from fans
A
Increase Prices
B
Redesign logos
C
Send Newsletters
D
Change Sponsors
19) Which of the following are the most important considerations when designing a basketball team's logo:
A
Mascot and team size
B
Team name and team size
C
Location and mascot
D
Team colors and team name
20) Miss LaTisma goes to an exercise class three times a week at a local gym in Charlotte. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Miss LaTisma to attend the exercise class?
A
The thrill of competition and social status
B
Low membership costs and sport appreciation
C
Personal improvements and social facilitation
D
The need for recognition and personal values
*select an answer for all questions
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