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SEM 2 Unit 4 Part 1
Test Description: SEM 2 Unit 4 Part 1
Instructions: Answer all questions to get your test result.
1) When assessing marketing-information needs, the first step that a business should take is to
A
analyze results
B
identify the issue or problem
C
conduct primary research
D
select research tools
2) Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
A
technology
B
government
C
competition
D
production
3) Knowing where customers are located can help a business decide
A
how to package products
B
how much inventory to stock
C
which distribution channels to use
D
which prices are most popular
4) Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about
A
competion products
B
business personel
C
target markets
D
demographics
5) By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and
A
analyzing consumption patterns
B
qualifying distribution channels
C
establishing standards
D
tabulating quotients
6) Sport/Event organizations maintain marketing information systems to be able to
A
print and distribute season ticketsq
B
develop wide range of databases
C
modernize old and outdated facilities
D
identify and respond to customer needs
7) Businesses often ask for the customers zip code at the check out counter to obtain immediate information about
A
how much customers pay for products
B
a geographic area for the direct mail campaign
C
how ofter customers visit the business
D
the average age of customers
8) Which of the following sport/event situations is most likely to have a negative economic impact on local cuommunity
A
new college football stadium being built
B
professional baseball players go on strike
C
golf tournament organizers solicit volunteers
D
a popular music group comes to town
9) which of the following indicates a positive economic impact for a city that hosts a professional golf tournament:
A
increased traffic congestion
B
higher restaurant sales
C
fewer hotel reservations
D
decreased tax revenues
10) Why do sport/event organizations maintain sales and accounting records?
A
to measure economic impact
B
to calculate salary information
C
to determine household income
D
to prepare promotional material
11) One way to verify that a complex arena is well prepared and ready for spectators is by
A
holding a rehersal
B
developing an event checklist
C
identifying audio needs
D
reading scripted elements
12) To makes sure that all tasks have been completed and an event is ready for attendees, sport/event marketers might refer to their:
A
production checklist
B
inventory agenda
C
function sheets
D
guest list
13) When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and
A
accessible
B
undifferentiated
C
inflexible
D
concentrated
14) One aspect of identifying a segment of a sport/event target market involves identifying the
A
sales forecasts
B
regional trends
C
new vendors
D
heavy users
15) Entertainment marketers should identify their target markets after they have carefully examined
A
past ticket sales records for similar events
B
customized products that fit the needs of the market
C
available data and research about the segment
D
retired people with discretionary income
16) What is one question that a business must answer when identifying a potentially profitable market?
A
what are monthly variable expenses?
B
Is the market responsive?
C
what is the research and frequency of theadvertising medium?
D
does the product have form utility?
17) Which of the following situations is an example of a business using niche marketing:
A
A chemical manufacturer offers a line of hand soap that contains an antibacterial agent
B
a national petroleum company offers credit cards for use at gas and service stations
C
an athletic company produces a line of shoes for children who play soccer
D
a soft drink manufacturer advertises its product during a national television broadcast
18) which of the following factors should event marketers consider when identifying target markets for specific events:
A
character
B
attitude
C
culture
D
behavior
19) which of the following statements is true regarding niche marketing:
A
niche marketers do not often customize their offerings
B
niche markets are small and may attract few competitors
C
marketers tend to consider broad focus to meet the needs of the niche
D
market segments are subgroups of niche markets
20) When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using ________ Marketing.
A
individual
B
mass
C
niche
D
isolated
*select an answer for all questions
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