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SEM 2 Unit 2 Part 2
Test Description: SEM 2 Unit 2 Part 2
Instructions: Answer all questions to get your test result.
1) Why should sport/event marketers develop proof-of-performance packages for sponsors?
A
To provide information about the facility
B
To list the important participants
C
To explain the type of sport/event
D
To help sponsors justify the investment
2) One reason it is important to sell the venue is because the venue is part of the
A
product.
B
location.
C
market.
D
facility.
3) To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics they want consumers to associate with their products. This is one way of enhancing
A
sales and sampling opportunities.
B
public relations.
C
relationship marketing.
D
exclusivity.
4) Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
A
ownership.
B
exclusivity.
C
presenting sponsorship.
D
value in kind (VIK).
5) Ben Jerry's doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Ben Jerry Pregame Report. This benefit is called
A
sales and sampling opportunities.
B
fund-raising opportunities.
C
exclusivity.
D
ownership.
6) What is the best way to present your proposal to potential sponsor companies?
A
In person
B
Through the mail
C
Via teleconference
D
Over the phone
7) A salesperson says to a potential client, The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities. What is the salesperson doing in this sit
A
Determining needs
B
Describing amenities
C
Addressing objections
D
Reaching closure
8) Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
A
exploitation.
B
value in kind (VIK).
C
relationship marketing.
D
exclusivity.
9) Which of the following is the first step in a sponsorship presentation:
A
Give event details.
B
Create interest in your organization or event.
C
Create interest in the sponsorship opportunity.
D
Explain how the prospective sponsor can get involve
10) When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and:
A
deadlines.
B
benefits.
C
liability.
D
confidentiality.
11) An important part of negotiating a sport/event sponsorship contract involves both the sport/event and the sponsor agreeing on the
A
cost of planning and production.
B
date and time of the sport/event.
C
fee and payment schedule.
D
size and interest of the audience.
12) A sponsorship agreement between a sport team and a local business should
A
benefit both parties.
B
guarantee results.
C
include third-party input.
D
provide tangible rewards.
13) When preparing a sponsorship agreement, it is important for the sport/event to include detailed information concerning the sponsor's
A
marketing rights.
B
hiring practices.
C
selling policies.
D
financing sources.
14) By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sport/event organization facilitates goodwill by
A
maximizing mass-media exposure.
B
creating expanded advertising opportunities.
C
processing special orders.
D
providing efficient, ongoing service.
15) Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers
A
advertise their products.
B
service their sponsors.
C
encourage vendor loyalty.
D
improve their brands.
16) Sport/Event organizations need to build positive relationships with the media because they have
A
the means to spread news to the masses.
B
the ability to control advertising sponsors.
C
very few regulations that they must follow.
D
little control over what is considered newsworthy.
17) Sport/Event marketers use public-relations strategies to create and maintain
A
indifferent attitudes.
B
suitable illusions.
C
low profiles.
D
specific images.
18) Before a sport/event organization can create goals for each one of its fan bases, what must the organization do?
A
Evaluate the impact of various publicity messages
B
Establish a positive relationship with a member of each fan base
C
Identify the appropriate tools to deliver the public-relations message
D
Determine its strengths and weaknesses with each public
19) Which of the following is an example of a sport/event community outreach project:
A
A well-known track star speaks to government legislators about athletes' illegal use of steroids.
B
The coordinator of an annual jazz festival applies for operating permits with government officials.
C
The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
D
A soccer team works with local businesses and the media to create school mediation programs.
20) Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town's summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike
A
A public-relations crisis management initiative
B
A creative sales pitch
C
A professional-development program
D
A community outreach activity
*select an answer for all questions
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