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SEM II 4.05 - 4.06 Part B
Test Description: SEM II 4.05 - 4.06 part B
Instructions: Answer all questions to get your test result.
1) SWOT analysis is a technique for summarizing a company's
A
skills, workers, organizations, and teams.
B
store, warranty, occupations, and tariffs.
C
strengths, weaknesses, opportunities, and threats.
D
strategy, wholesalers, objectives, and trademarks.
2) A SWOT analysis indicates that customers' buying preferences are changing, but the business has a very limited product line. This is an example of an
A
external threat attacking an internal weakness.
B
internal weakness compensating for an external threat.
C
external opportunity coinciding with an internal strength
D
internal strength responding to an external threat.
3) Which of the following is a factor that businesses often consider when conducting a market analysis:
A
Location of the test market
B
Size of the market next year
C
Safety of the research process
D
Design of the questionnaire
4) Forecasting sales for marketing plans is important because the forecast is used as a
A
method of communication
B
compilation of data
C
standard of measurement.
D
type of research
5) Which of the following is a factor that new businesses consider when conducting an analysis of competitors in a specific market:
A
Size and availability of space
B
Industry research and training
C
Cost of supplies and equipment
D
Product quality and price
6) As part of its market analysis, the SVM Company estimates the increases in demand for its products over a set time frame for a particular market segment. The SVM Company is attempting to analyze the market's
A
growth rate
B
performance
C
profitability
D
size.
7) The marketing strategy component of a marketing plan should include a(n)
A
proposed annual budget.
B
list of current employees
C
explanation of accounting methods.
D
detailed product description
8) Which of the following is a question that a business should ask when evaluating the performance of its marketing plan:
A
Is it feasible to expand the business?
B
Is the record-keeping system efficient?
C
Are the objectives being achieved?
D
Are the purchasing policies appropriate?
9) When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve the objectives?
A
Revise the sales forecast
B
Develop a mission statement
C
Blame the competition
D
Analyze the situation
10) When monitoring its marketing activities, a business might need to take corrective action if
A
service levels are satisfactory
B
economic conditions change.
C
market trends remain consistent
D
sales marginally exceed goals.
*select an answer for all questions
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