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SEM 2 Unit 1 Part 1
Test Description: SEM 2 Unit 1 Part 1
Instructions: Answer all questions to get your test result.
1) The National Hockey Association has just drafted Ty Hartman. Ty hires Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well known companies. Amanda is Ty's
A
mentor
B
sponsor
C
publicist
D
agent
2) Which of the following is an activity that agents perform on behalf of the athletes they represent:
A
Various contract negotiations
B
Team contract negotiations only
C
Hall of fame endorsments
D
Team valuation services
3) What do athletes sometimes hire to help them organize charity tournaments?
A
Marketing firms
B
recruiters
C
sponsors
D
agents
4) Which law makes restraining free trade and competition illegal.
A
The Sherman anti trust act
B
The national labor relations Act
C
The lanham Act
D
The sports broadcasting act of 1961
5) Which of the following is an unacceptable place to use an athlete's or celebrity's identity without his or her permission:
A
In a magazine
B
In a book
C
On the newsWhich of the following is an
D
On your company's advertisements
6) Which of the following is an unfair, anti competitive trade practice in sport/ event market:
A
Employee strike
B
Trademark infringement
C
Loss prevention
D
Sponsorship exclusivity
7) When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n))
A
antitrust violation.
B
blackout.
C
injunction.
D
right of publicity.
8) The best way to avoid buying counterfeit tickets to a game/event is to purchase them
A
from reputable scalpers.
B
at official ticket outlets.
C
at an online auction site.
D
several months in advance.
9) When negotiations between a players' union and the owners' organization cannot be reached, the players might vote to determine if they should
A
play for international leagues.
B
go on strike.
C
ask for fan support.
D
become free agents.
10) When professional athletes negotiate salaries, playing conditions, and contract terms as a single unit, their union is engaging in
A
labor resistance.
B
collective bargaining.
C
free agency.
D
competitive advantage.
11) Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and
A
individual managers.
B
team owners.
C
players' associations.
D
sponsoring organizations.
12) Which of the following is an example of a governing body in the sport industry:
A
International Olympic Committee
B
NCAA Men's Basketball Championship
C
Rahal Letterman Lanigan Racing
D
Washington Nationals Baseball Team
13) When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider the country's
A
profit margins.
B
trade restrictions.
C
selling motives.
D
cost of goods.
14) Which of the following are trade barriers that are likely to limit a sport-equipment manufacturer's ability to export its products to foreign countries:
A
Trade agreements and industrialization
B
Quotas and tariffs
C
Licenses and outputs
D
Globalization and embargoes
15) Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries:
A
Uncertainty about government policies
B
Language barrier in promotion
C
Cost of foreign monetary exchange
D
Lack of interest by foreign customers
16) The first step that a business should take when collecting marketing information from its customers is to
A
develop a rating scale.
B
determine the survey method.
C
obtain secondary data.
D
define research objectives.
17) A business that randomly surveys 200 customers to learn their opinions about a new product is collecting __________ marketing information.
A
scientific
B
confidential
C
technical
D
primary
18) Businesses collect marketing information from other sources in order to find out what is happening in the
A
internal organization.
B
parent corporation.
C
external environment
D
research department.
19) Businesses often collect marketing information from customers in order to learn which products
A
sell best in certain locations.
B
qualify for vendor discounts.
C
earn the highest profits
D
meet specific design standards
20) When analyzing the historical data in a data warehouse, which of the following is true of its data:
A
The data are static.
B
Related data are grouped together in folders.
C
The data change as modifications are made to the database.
D
Data maintain the uniqueness provided in their operational applications
*select an answer for all questions
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