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SEM II 3.04 - 3.06
Test Description: SEM II 3.04 - 3.06
Instructions: Answer all questions to get your test result.
1) Which of the following is a characteristic of product bundling in the sport/event industry
A
lower quality
B
higher prices
C
higher quality
D
Lower prices
2) One reason sport/event marketers often bundle extra amenities with tickets is to
A
control publicity
B
improve coverage
C
increase revenue
D
manage distribution.
3) When developing a preseason booking strategy, the most important factors for a sport/event organization to consider are its timing, target markets, and
A
inventory needs
B
geographic origin
C
security issues.
D
selling methods
4) When forecasting projected ticket sales for a professional basketball team, sporting event organizers consider the
A
television network broadcast rights.
B
team's performance record.
C
press-box space availability
D
the size of the opponent's stadium.
5) A successful pre-season booking strategy often involves targeting
A
community organizations
B
current ticket holders.
C
walk-up spectators
D
occasional attendees.
6) Which of the following is an incentive that sport organizations often use to sell tickets to large groups
A
Advertising
B
merchandising
C
discounts
D
publicity
7) When planning a major concert for a popular band, what factor do marketers take into consideration because it has the potential to generate significant additional profit?
A
Advertising possibilities
B
Selling requirements
C
Merchandising opportunities
D
Financing arrangements
8) Which of the following is a type of concession that sports franchises often operate in the sporting facility:
A
On-site retail shop
B
Customer-service office
C
Child-care center
D
Coat-check area
9) A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenues on opening day. Which of the following products would most likely generate this revenue:
A
Souvenir programs picturing players
B
Autograph books for children
C
Champion hockey pucks
D
Jerseys featuring a redesigned logo
10) Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at a(n)
A
sport industry conference.
B
formal fund-raising dinner
C
art exhibit and street festival
D
professional football game.
11) Why do organizers of major events often hire the services of professional lighting and sound companies?
A
To entertain crowds during half-time shows
B
To install and operate technical systems
C
To monitor the timing of all event activities
D
To work with network broadcast crews
12) Charlie is organizing a dance contest to raise money for the community's recreation center. Which of the following will Charlie need to obtain for the event:
A
Disk jockey, dance floor, and sound system
B
Dance floor, athletic equipment, and disk jockey
C
sound system, dance floor, and shoes
D
Sound system, disk jockey, and flowers
13) Paramount Entertainment debuts a new ride, Thunder Rapids. Which of the following items would have the most merchandising appeal:
A
An evergreen product
B
A Paramount Entertainment hat
C
A soundtrack of the rapids
D
An I survived Thunder Rapids T-shirt
*select an answer for all questions
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