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Sports Marketing Ch6 Part II
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) Which of the following is most likely considered the next frontier of digital sports products?
A
game broadcasts
B
internet content
C
smartphone apps
D
online advertising
2) How do smartphone apps primarily benefit sports properties?
A
more control over content
B
additional revenue
C
fan egagement
D
lower costs
3) Personalities associated with a sports property include the following except
A
fans
B
coaches
C
broadcasters
D
executives
4) The levels of a product include the following except
A
augmented product
B
core product
C
actual product
D
intangible product
5) In the next advertising campaign, Erin plans to focus on the basic benefit provided by the sports team for which she is marketing director. This is an example of the ________ product level.
A
augmented
B
actual
C
core
D
intangible
6) In the next advertising campaign, Jeff plans to focus on the value-added features of the sports team for which he is marketing director. This is an example of the ________ product level.
A
actual
B
core
C
intangilbe
D
augmented
7) Anna is responsible for developing a new advertising campaign for a football team. She believes focusing on the fun and excitement of being in the stands with other fans who wear the same orange t-shirts on game day. This is an example of the _______
A
augmented
B
intangible
C
core
D
actual
8) The following statements about augmented products are true except that they
A
usually improve quality
B
provide marketers with the flexibility to create exceptional experiences
C
can differentiate a brand from its competitors
D
are required for a product to function properly
9) Dylan believes by adding a tailgating area near the college football stadium, attendance at games and fan involvement will increase. This is an example of the ________ product level.
A
core
B
actual
C
intangible
D
augmented
10) In terms of using the levels of a product to create customer value, the ________ level is involved in the delivery of the product.
A
core product
B
actual product
C
augmented product
D
intangible product
*select an answer for all questions
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