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SEM II 2.05 - 2.06
Test Description: SEM II 2.05 - 2.06
Instructions: Answer all questions to get your test result.
1) Sport/Event organizations need to build positive relationships with the media because they have
A
the means to spread news to the masses.
B
the ability to control advertising sponsors.
C
very few regulations that they must follow.
D
little control over what is considered newsworthy.
2) Which of the following is an example of a sport/event community outreach project:
A
A soccer team works with local businesses and the media to create school mediation programs
B
The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
C
The coordinator of an annual jazz festival applies for operating permits with government officials
D
A well-known track star speaks to government legislators about athletes' illegal use of steroids
3) The primary objective of developing sport/event public-relations strategies is to
A
establish a feeling of goodwill with all of the organization's fan bases
B
encourage local businesses to purchase more tickets, concessions, and merchandise
C
promote publicity efforts with key members of the media and business community
D
develop positive relationships with corporate sponsors and advertisers
4) Which of the following is an example of publicity in the sport/event industry
A
A local newspaper prints a human-interest story about a college volleyball player
B
The International Olympic Committee elects a new president to its governing boar
C
The national soccer league secures advertising spots on network television stations
D
A business owner purchases baseball uniforms and equipment for a Little League team
5) Which of the following statements is true regarding the importance of fan support to sport/event activities
A
Large sport/event organizations are usually more successful in building fan support than smaller organizations.
B
Without ongoing fan support, a performer's popularity or an organization's profitability decreases
C
Most sport/event marketers consider spectators their most important fan base
D
Building fan support involves public-relations strategies designed to increase short-term sales.
6) Sport/Event marketers use public-relations strategies to create and maintain
A
suitable illusions
B
indifferent attitudes
C
low profiles.
D
specific images
7) Before a sport/event organization can create goals for each one of its fan bases, what must the organization do?
A
Determine its strengths and weaknesses with each public
B
Evaluate the impact of various publicity messages
C
Establish a positive relationship with a member of each fan base
D
Identify the appropriate tools to deliver the public-relations message
8) Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town's summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike
A
A public-relations crisis management initiative
B
A professional-development program
C
A creative sales pitch
D
A community outreach activity
9) What is a benefit to a sports team of coordinating outreach projects with local community organizations?
A
Decreases the need to advertise
B
Attracts athletes from other sports
C
Generates public support for a team
D
Improves relations with the media
10) Which of the following is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game:
A
Concession stands offer bundled food and beverage items for a low price
B
Baseball statistics and articles are printed in the team's program.
C
The team's logo merchandise is sold in the retail store located in the stadium
D
Free autographed baseballs are given to the first 100 attendees on little-league day
11) Which of the following is an example of using a special event as a sales-promotion strategy to increase ticket sales:
A
Holding a contest during a game or performance
B
Using telemarketers to contact a target audience
C
Planning an interview with a popular columnist
D
Advertising prices in a community publication
12) A sporting-goods company developed a humorous video and placed it on YouTube. Within three days, the video was viewed 436,067 times, and many viewers linked the video to their Facebook pages to share with their friends and family. What strategy did t
A
Viral marketing
B
Pay-it-forward advertising
C
Loyalty programming
D
Product placement
13) Which of the following is an example of a viral marketing strategy:
A
A stadium banner shows a graphic of an ice-cold glass of a favorite soft drink
B
A local restaurant places a poster of a supplier's product near the building entrance.
C
A blimp displaying a sporting-goods retail chain logo flies over a football stadium.
D
An e-mail sender asks the message receiver to forward the message to 10 friends.
14) Which of the following is a true statement about ambush marketing?
A
It uses questionable tactics to connect a non-sponsoring business with an event.
B
Most businesses believe that ambush marketing is an ethical practice
C
It relies on celebrity endorsements to become an official event sponsor.
D
A business pays a sponsorship fee to be associated with an event.
15) What variable might increase attendance at a professional soccer game?
A
A postgame dinner for team players and their families
B
Mass distribution of the team's sports program to the fans and media
C
A pregame autograph and photo session for fans with the team's players
D
Offering a wide variety of food and beverages at the concession stands
16) An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of
A
sales promotion.
B
nondesignated sponsorship
C
ambush marketing
D
copyright infringement.
*select an answer for all questions
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