Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Unit 4 MC Part 2
Test Description: Q 58-75
Instructions: Answer all questions to get your test result.
1) A research method that measures consumer behavior is
A
observational research
B
referring to computerized databases
C
conducting a survey or interview
D
holding a focus group session
2) A product that has no brand name, usually comes in a plain package or wrapper, and is often sold for less than a name brand product is a
A
manufacturer's brand
B
regional brand
C
generic
D
store brand
3) Kodak and Sony are examples of
A
manufacturer's brands
B
generics
C
global brands
D
national brands
4) A loss leader is
A
an item sold at a discount during certain seasons
B
a very low-priced item used to attract customers
C
an attempt to create quality image for a product
D
used to match the price of competitors
5) Movement of liquids between two connecting countries would be performed best by
A
pipeline
B
air carrier
C
railroad
D
waterway
6) Skim pricing occurs when
A
a new product is introduced at a price that includes a specific markup percentage over the cost of the product
B
a new product is introduced at a relatively low price to skim customers from the competitors
C
a new product has competition and the price is set at a price similar to the competing products
D
a new product is introduced and managers set a relatively high introductory price
7) All of the following are examples of a direct distribution channel except
A
a company sells its goods in its own retail outlets
B
a company sells its goods through its website on the Internet
C
all of these are examples of a direct distribution channel
D
a company sells goods to a wholesaler
8) All of the following are examples of specialty stores except
A
toy store
B
jewelry store
C
department store
D
camera store
9) All of the following are examples of retailers except
A
a man sells fish he has caught from his boat in the bay in Hong Kong
B
a paper manufacturer sells paper to printers for printing books for publishing companies
C
a family sells its own produce at a sidewalk stand in Costa Rica
D
a woman sells cosmetic products for a large manufacturer at private theme parties
10) An example of publicity is a
A
telephone sales message
B
television commercial
C
newspaper article about a new product
D
contest to win a trip to another country
11) An example of a push promotion would be
A
a discount for retailers
B
a contest for customers
C
a television commercial
D
telephone calls to offer customers a special discount
12) An example of standardized advertising would be
A
advertising agencies that help small companies plan ads for different countries
B
television commercials created to communicate different messages for different target markets
C
the use of one promotional approach in all geographic regions
D
maintaining the same ads for many years to help customers understand the benefits of a product
13) Identifying potential customers is commonaly called
A
closing the sale
B
prospecting
C
handling objections
D
obtaining feedback
14) The four main promotional activities are
A
none of these
B
television, radio, newspaper, and magazine advertisements
C
coupons, contests, free samples, and in-store displays
D
advertising, personal selling, publicity, and sales promotion
15) All of the following are examples of sales promotions except
A
offering a toy with a purchase of the company's product
B
distribution calendars that describe the company and its products.
C
attaching coupon dispensers on the grocery store shelves
D
sponsoring a little league team
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?