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Unit 4 T/F Part 1
Test Description: T/F 1-15
Instructions: Answer all questions to get your test result.
1) Production is an example of a marketing activity
A
True
B
False
2) Businesses often expand into other countries to develop new markets to maintain and expand profits
A
True
B
False
3) Computer networks, the Internet, video teleconferencing, and other advances in communications systems have had little impact on international business
A
False
B
True
4) Automated production systems usually make it more difficult for a company to set up a manufacturing plant in another country
A
True
B
False
5) A person's age and income are examples of demographic data
A
False
B
True
6) A product is usually sold at the same price everywhere in the world, although the price is converted to the local currency
A
True
B
False
7) Usually, advertising for a product can be the same in every country as long as the language is changed
A
True
B
False
8) Consumers in different countries may have different personality and psychographic factors, but consumer physical and emotional needs are the same in all countries
A
False
B
True
9) A company frequently defines a target market for its products and then attempts to meet the specific needs of the customers in that target market
A
False
B
True
10) Speciality goods are unique products that consumers are willing to make a special effort to obtain
A
False
B
True
11) Packaged frozen foods that include vegetables, desserts, entrees, and complete meals are an example of a product line
A
True
B
False
12) A test market is a type of experimental research
A
False
B
True
13) Increased competition tends to result in higher prices
A
True
B
False
14) When a company wants many customers for its new product, it will usually set a relatively low price
A
True
B
False
15) The infrastructure of a country an affect the marketing plan
A
False
B
True
*select an answer for all questions
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