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Sports Marketing Ch3 Part II
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) The external environment should most likely be monitored on a regular basis because of
A
frequent environmental changes
B
cultural transitions
C
environmental regulations
D
quickly aging populations
2) Competition for sports entertainment can be classified as each of the following categories except
A
generic competition
B
price competition
C
category competition
D
brand competition
3) Head-to-head competitors such as the Los Angeles Lakers and the Los Angeles Clippers (both NBA teams in Los Angeles) are considered
A
category competitors
B
price competitors
C
brand competitors
D
generic competitors
4) Category competition involves brands or firms that
A
sell either goods or services at the same price
B
a customer might consider when making utilitarian purchases
C
target similar customer with comparable products and prices
D
offer goods and services that meet the same or similar customer needs
5) A hockey team in Cincinnati has to consider other forms of entertainment, such as water parks, movie theaters, and even dining out, as competitors. This situation describes
A
generic competitors
B
brand competitors
C
category competitors
D
price competitors
6) A hockey team in Cincinnati has to consider other forms of entertainment, such as water parks, movie theaters, and even dining out, as competitors. This situation describes
A
brand competition
B
category competition
C
generic competition
D
price competition
7) Consumers have a limited amount of money they can spend. When an individual thinks about paying bills, saving money, purchasing food, buying gas for the car, or purchasing clothes instead of purchasing a ticket to a professional basketball game, it i
A
price competition
B
category competition
C
generic competition
D
brand competition
8) The economic indicator that tracks monthly changes in the amount consumers spend for a representative basket of goods and services is the
A
Consumer Sentiment Index
B
Buying Power Index
C
Consumer Confidence Index
D
Consumer Price Index
9) How would declining consumer confidence and sentiment most likely affect sports brands?
A
businesses will postpone making investment decisions in sports-related advertising and sponsorships
B
consumers will have less money to spend on utilitarian goods and services
C
consumers will have higher disposable incomes and will invest in discretionary purchases, such as sports event tickets
D
ticket sales will decline, a businesses will be more reluctant to invest in sponsorship
10) Technology can impact sports in the following ways except by
A
offering new ways of direct consumption
B
adding benefits to product consumption
C
reducing the sacrifices necessary to consume a product
D
increasing sports organization revenues through improved operations
11) Recent events in ________ have created controversy about unfairness. As a result Congress has held hearings to consider if the industry should be subject to antitrust laws of the Sherman Act.
A
professional basketball
B
college football
C
professional football
D
college baseball
12) Sociodemographic trends that have recently impacted sports marketing include the following except
A
increased leisure time
B
greater ethnic diversity
C
increased buying power among women
D
aging populaiton
13) A study by Pew Research examined the interest of women in sports. The following statements are findings of the research except
A
most women do not identify themselves as sports fan
B
10% of women follow sports very closely
C
less women have an interest in sports than men
D
40% of women follow sports somewhat closely
*select an answer for all questions
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