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SEM II 1.06 - 1.09
Test Description: SEM II 1.06 - 1.09
Instructions: Answer all questions to get your test result.
1) The first step that a business should take when collecting marketing information from its customers is to
A
develop a rating scale.
B
obtain secondary data.
C
determine the survey method.
D
define research objectives
2) A business that randomly surveys 200 customers to learn their opinions about a new product is collecting __________ marketing information.
A
scientific
B
technical
C
primary
D
confidential
3) Businesses often collect marketing information from customers in order to learn which products
A
sell best in certain locations
B
meet specific design standards.
C
earn the highest profits.
D
qualify for vendor discounts
4) Businesses collect marketing information from other sources in order to find out what is happening in the
A
external environment
B
internal organization
C
research department.
D
parent corporation
5) 4. Businesses collect marketing information from other sources in order to find out what is happening in the NCCTE.9_12.ME.MH32.1.06 RBT: A. research department. B. external environment. C. parent corporation. D. internal organization. 5.
A
sensitivity
B
predictability
C
correlation
D
affirmation
6) Which of the following is useful marketing information that a business might obtain by analyzing a customer database:
A
Expense involved in developing a customer database
B
Average customer is married, owns home, earns $50,000 a year
C
Total sales for each month of the previous year
D
Federal identification numbers for current and past customers
7) What should businesses try to achieve when manipulating data for information analysis?
A
Program development
B
Secondary information
C
Exploratory research
D
Accurate interpretation
8) When analyzing the historical data in a data warehouse, which of the following is true of its data:
A
The data change as modifications are made to the database
B
Related data are grouped together in folders.
C
The data are static.
D
Data maintain the uniqueness provided in their operational applications
9) A business that conducts research and finds that most of its customers visit the business four times a week has identified the
A
range
B
mode
C
mean
D
median.
10) Which of the following is an example of range
A
Consumers buy an average of five CDs per month
B
Consumers buy between three and seven CDs per month.
C
Most consumers buy four CDs per month.
D
Half of all consumers buy more than five CDs per month
11) When making marketing decisions, businesses often analyze research that is expressed as a mean, median, or mode, which are estimates often referred to as the
A
central tendency.
B
predictability curve.
C
graphic representation.
D
distribution share
12) What do researchers often use to summarize and interpret vast amounts of numeric information?
A
Independent variables
B
Descriptive statistics
C
Research questionnaires
D
Hypothetical samples
13) Which of the following must coincide when using descriptive statistics in order to have normally distributed data:
A
Range, dispersion, confidence interval
B
Ordinal, nominal, binomial
C
Standard deviation, percentiles, pictorial representations
D
Mean, median, mode
14) One reason that seat licenses and premium seating are growing trends in sport/event marketing is because these practices are
A
advertising methods
B
revenue sources
C
sales policies.
D
pricing strategies
15) The NHL, the NFL, and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to
A
attract more fans.
B
comply with local regulations.
C
appeal to low-income individuals.
D
encourage sedentary lifestyles.
16) Which of the following is a trend in the sport/event industry:
A
Relationship marketing is becoming less important to sport/event organizations as technology evolves
B
Premium seating options are yielding less revenue for sport/event facilities than other types of seating.
C
Sport/Event facilities are evolving into complete entertainment centers with interactive activities
D
Due to the high level of media clutter, fewer businesses are participating in sport/event sponsorships.
*select an answer for all questions
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