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Test Description: Test Review
Instructions: Answer all questions to get your test result.
1) What are the four P's of Marketing?
A
Place, Promotion, Participants, Principality
B
Place, Promotion, Product, Price
C
Place, Promotion, Patents, Participants
D
Price, Place, Participants, Principality
2) Food is a part of which one of Maslow's Hierarchy?
A
Physiological
B
Safety
C
Love
D
Esteem
3) Security of home is which one of Maslow's Hierarchy of Needs?
A
Love
B
Physiological
C
Esteem
D
Safety
4) Creativity is which one of Maslow's Hierarchy of Needs?
A
Safety
B
Self-Actualization
C
Love
D
Esteem
5) Friendship is which part of Maslow's Hierarchy of Needs?
A
Love
B
Esteem
C
Physiological
D
Safety
6) What is a paid announcement called?
A
Commerical
B
Preview
C
Advertisement
D
Marketing
7) What is the standardized mental picture that some people think is true?
A
Preconception
B
Assumption
C
Racism
D
Stereotype
8) What is the leading sentence at the top of an advertisement?
A
Headline
B
Subhead
C
Body
D
Topic
9) Which type of store layout is called a racetrack?
A
Grid
B
Spine
C
Loop
D
Free Flow
10) Which type of store layout involves counters and fixtures placed in long rows?
A
Free Flow
B
Loop
C
Grid
D
Spine
11) Which type of store layout has store fixtures and merchandise in a free flow pattern?
A
Grid
B
Free Flow
C
Loop
D
Spine
12) Which of the 4 P's involves sale and rebates?
A
Price
B
Promotion
C
Product
D
Place
13) Which one of the 4 P's involves storage and warehouses?
A
Place
B
Promotion
C
Price
D
Product
*select an answer for all questions
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