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NEW Marketing 3.07 - 3.09
Test Description: 3.07 - 3.09
Instructions: Answer all questions to get your test result.
1) What example demonstrates the use of satellite tracking within a distribution channel?
A
A dispatcher has current knowledge of a delivery truck's location and destination.
B
An inventory specialist enters product status information into a handheld electronic device.
C
A computer system performs warehouse functions that are usually executed by humans.
D
A technological system creates an efficient routing plan for transportation companies
2) What do marketers want to achieve by determining distribution intensity?
A
Ideal market exposure
B
Complete market coverage
C
Total market saturation
D
Perfect market balance
3) How do channel members add value to a product?
A
By making the product more costly
B
By making the product available in all locations
C
By pursuing individual goals
D
By performing certain channel activities expertly
4) What is one action that customer service can take to facilitate order processing?
A
Negotiate aggressively
B
Communicate effectively
C
Oversee assembly
D
Monitor inventory
5) Which of the following is an aspect of channel management that impacts customer service?
A
Timeliness
B
Protectionism
C
Advertising
D
Taxes
6) Which of the following would probably use a longer channel of distribution than the others:
A
A bottle of shampoo
B
A baby duck
C
A printing press
D
An airplane
7) What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
A
Producer to agent to retailer to consumer
B
Producer to consumer
C
Producer to wholesaler to retailer to consumer
D
Producer to retailer to consumer
8) Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
A
Image scanning technology
B
Global positioning system
C
CB radio system
D
Video frequency technology
9) Which situation hinders a business's ability to provide quality customer service?
A
Vendor consistently has back orders.
B
Distribution patterns are operational.
C
Post-sale support is responsive.
D
Supply channel has high flexibility levels
10) What statement is true about technology in relation to channel management?
A
Technological advancements generally require businesses to increase the number of intermediaries they use.
B
Because technology continues to evolve, vertical conflict among channel memners is occurring less often.
C
Some businesses have the capacity to distribute most or all of their products through the internet.
D
For most businesses, technology makes it more difficult to monitor the channel members' activities.
11) What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
A
Wholesalers usually buy in large quantity
B
Wholesalers do not take title to the goods.
C
It enables them to reach large retailers directly.
D
It enables them to control channel activities.
12) When is it best for a business to use an exclusive distribution pattern?
A
It chooses to eliminate intermediaries.
B
It needs to maintain tight control over a product.
C
It prefers to have its intermediaries promote the product.
D
It wants the product to be available in all possible locations
13) What factor could determine legal ownership of goods in the distribution process?
A
Involvement of agents
B
Availability of the product
C
Country in which the product is produced
D
Physical characteristics of the product
14) What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?
A
Tying agreements
B
Exclusive dealing
C
Restricted sales territories
D
Dual distribution
15) In which situation might exclusive distribution be considered a legal arrangement?
A
A business prevents a competitor's product from entering the market
B
A distributor requires a customer to buy all of its products to obtain one product
C
A manufacturer assigns an exclusive territory to restrict competition
D
A franchisor requires a franchisee to sell only the franchisor's products.
16) What is an example of a large business using coercion in the distribution channel?
A
Buying products from unauthorized intermediaries
B
Threatening to stop using a supplier unless given major concessions
C
Requiring a specific type of packaging material
D
Returning shipments without proper authorization
17) Which of the following is an example of distributing goods through a gray-market strategy?
A
An Asian-based company establishes an Internet website to sell its cleaning products directly to European consumers.
B
A franchisee obtains a license to sell a well-recognized brand of tires through her/his dealership.
C
A local jewelry store has exclusive distribution rights to sell expensive wristwatches for a Swiss manufacturer.
D
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
18) What is an example of a topic that would be addressed in an informational message?
A
Charitable appeal for a corporate donation
B
Invitation to speak at a national conference
C
Request for payment on a past-due account
D
Date and time of an appointment with customer
19) How should the information be presented when writing informational messages?
A
In a conversational way
B
In the shortest way possible
C
In the order of importance
D
In a nonspecific manner
*select an answer for all questions
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