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NEW SEM 3.06 - 3.08
Test Description: 3.06 - 3.08
Instructions: Answer all questions to get your test result.
1) One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have a(n)
A
cloud computing
B
sophisticated computer keyboard.
C
high-speed internet connection
D
complicated operating system.
2) Which of the following is an example of an email attachment?
A
resume.doc
B
http://www.org
C
[email protected]
D
nike.com
3) Which of the following is the most common use of opt-in e-mail marketing:
A
Confirmations
B
Attachements
C
Subscriptions
D
Announcements
4) A business that asks customers to forward an e-mail to their friends or associates is engaged in
A
suggestion selling.
B
image building.
C
viral marketing.
D
direct advertising.
5) One of advantage of using e-mail marketing is that it is
A
cost effective.
B
anonymous
C
impersonal.
D
profit oriented.
6) Which of the following is an example of a business's using e-mail in a timely manner:
A
Addressing messages to individual customers
B
Sending customers a notice of tomorrow's sale
C
Describing features of expensive products
D
Targeting groups that subscribe to newsletters
7) What mailing technique do businesses often use if they do not have mailing-list software?
A
Internet Service Provider
B
Blind Carbon Copy
C
Autoresponder
D
Bookmark feature
8) Which one of the following computer programs prevents email messages containing the word free in the subject header from entering an inbox:
A
Gophers
B
Filters
C
Queues
D
Servers
9) What should businesses do to detect any problems before sending an e-mail to everyone on their list?
A
Prepare a response
B
Conduct a test run
C
Prepare a response
D
Finalize a signature
10) What is a guideline for businesses to follow when creating mailing lists?
A
Obtain names from local competitors
B
Ask employees for names of relatives
C
Identify all people in a certain area
D
Choose individuals who want the e-mail
11) For higher response rates, businesses should develop marketing e-mail messages that are
A
short, simple, and understandable.
B
relevant, short, and complex.
C
appealing, complex, and relevant.
D
interesting, unique, and lengthy.
12) Which of the following is an advantage to a business of using an in-house system to send bulk e-mailings:
A
Up-front costs are low.
B
Control of delivery is limited.
C
Last-minute changes are possible.
D
Costs are tied to volume.
13) The body of an e-mail that reads, Dear Sue, we hope you are enjoying the newsletter, is an example of a/an ______ message.
A
focused
B
personalized
C
understandable
D
compelling
14) When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?
A
Newspapers
B
Yellow pages
C
Billboards
D
Direct mail
15) One reason it is important for professional sport/event organizations to develop advance ticket sales plans is because the generated revenue helps organizations to
A
increase general admission ticket sales.
B
decrease operational costs.
C
reduce the risk of ticket scalping activities.
D
cover pre-event expenses.
16) When a business places print advertisements in a magazine that has a specific readership reach, it is basing its buying decisions on the publication's
A
participation
B
circulation
C
motivation
D
participation
17) A business that asks to have an advertisement presented at a specific time on the air or in a special place in a newspaper will
A
need to be a regular advertiser.
B
pay the standard fee for the ad.
C
not have its request granted.
D
pay a higher price for the ad
18) Which of the following decreases the costs to a business of using newspaper advertising
A
Sliding-scale rates
B
Color requirements
C
Preferred position
D
Split-runs
19) A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, calculate the cost per thousand (CPM).
A
25
B
5
C
50
D
2.5
20) Businesses that buy broadcast advertising time often ask for information about the _______ before purchasing the time.
A
ratings for certain shows
B
popularity of newscasters
C
qualifications of management
D
ownership of the stations
*select an answer for all questions
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