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NEW Marketing 3.01 - 3.02
Test Description: 3.01-3.02
Instructions: Answer all questions to get your test result.
1) Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products?
A
generator
B
Memory card
C
Intranet
D
micro-portal
2) What is an example of an ethical issue that a product/service manager might face?
A
Use of environmentally friendly packaging
B
Use of packaging as a means of promotion
C
Use of color on the label
D
Use of nutrition information on a food label
3) Which of the following is a way that a business can extend the life cycle of an established product?
A
By finding new uses for the product
B
By restricting distribution
C
By attracting consumers who are innovators
D
By promoting the product to current users
4) What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
A
Computerized robotics
B
Automatic production
C
Intermittent conversion
D
Mass customization
5) Why should a business continue to monitor an established product?
A
To make changes in order to extend a product's life cycle
B
To evaluate how a product might fit the firm's product mix
C
To make sure that a marketing plan is firmly in place
D
To determine the acceptance of a product by a limited market
6) Which activity is addressed in the product/service management function?
A
Determining where products will be offered for sale
B
Focusing promotional activities on a new-product release
C
Setting discounts to clear products from inventory
D
Eliminating products that are slow sellers
7) What is one way businesses use computer technology to obtain information to improve their product/service mix?
A
Compiling detailed databases
B
Tracking visitors to their web sites
C
Mailing questionnaires to customers
D
Preparing interactive software programs
8) Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle?
A
Because production is more efficient
B
Because competitors have entered the market
C
Because marketing strategies are adjusted
D
Because sales decline in the growth stage
9) Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
A
Take the product off the market
B
Modify the product to renew customer interest
C
Triple the advertising budget for the product
D
Do nothing; fluctuations in sales are common
10) A business is behaving unethically if its product's label contains
A
recyclable materials.
B
mandatory requirements.
C
misleading information.
D
nutritional values.
11) Which of the following is an unethical situation in product/service management?
A
The Simpson Company embellishes the information that it places on its product labels
B
Donna's Dress Boutique obtains deep discounts from a new clothing designer.
C
Vincent Electronics discontinues production of a slow-moving solar calculator
D
Travis Manufacturing uses recycled materials for its product packaging.
12) Why does a company need to know what stage of the product life cycle its products are in?
A
To find new uses for the product
B
To adapt its marketing strategies
C
To prevent imitators from entering the market
D
To predict the length of the life cycle
13) When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in an ethical practice called
A
cause packaging.
B
political lobbying.
C
environmental labeling
D
provocative branding
14) Why is the quality level of a product an important product/service management decision?
A
It reflects the image of the business.
B
It identifies a product's brand.
C
It protects the consumers.
D
t refers to the way the product works.
15) Harrison Stroller Company manufactures baby strollers. The business launched a new stroller line in hopes of increasing its market share. The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the fir
A
Product liability
B
Consumer protection
C
Product deletion
D
Consumer Product Safety Act
16) Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They had been packaged and distributed
A
Product liability
B
product recall
C
Warranty
D
guarantee
*select an answer for all questions
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