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NEW SEM 1.07 And 1.10
Test Description: 1.07 and 1.10
Instructions: Answer all questions to get your test result.
1) When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
A
public service
B
sponsorship clutter
C
brand recognition
D
ambush marketing.
2) The relationship between a sponsor and a sport entity is often described as a
A
merger
B
partnership
C
buyout
D
takeover
3) Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
A
included in event programs.
B
provided to ambush marketers.
C
included in a sponsorship proposal.
D
provided in the city hosting the event.
4) If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor.
A
sole
B
exclusive
C
large-business
D
dynamic
5) Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing.
A
internet
B
target
C
ambush
D
direct
6) Which of the following are the most important considerations when designing a basketball team's logo:
A
Mascot and team size
B
Location and mascot
C
Team name and team size
D
Team colors and team name
7) What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
A
Redesign logos
B
change sponsors
C
increase prices
D
send newsletters
8) When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
A
reduce the tickets' printing costs.
B
boost fan attendance rates.
C
incourage counterfeiting
D
discourage counterfeiting activities.
9) What rule of thumb will help event/sport marketers develop a memorable logo?
A
It should be clear and simple.
B
It should include clip art.
C
It should be elaborate and flashy.
D
It should contain at least three colors.
10) Which of the following is a characteristic of an effective sport/event logo:
A
timeless
B
Remote
C
practical
D
ambiguous
*select an answer for all questions
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