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Mktg - Mid Term Review - Spring 2016
Test Description: Mktg
Instructions: Answer all questions to get your test result.
1) What is typically NOT true of the maturity stage of the product life cycle?
A
the brand must be reinforced
B
increased competition
C
profits increase
D
sales slow down
2) The ___________ is the legal name of the company doing business.
A
trade name
B
trade character
C
trademark
D
brand name
3) Strengths and weaknesses are internal factors that affect a business operation.
A
True
B
False
4) Ricky Bobby has a car stereo business. He has too many workers on staff and has seen a very small profit as a result. Which SWOT factor would apply to Ricky Bobby's business?
A
threat
B
opportunity
C
weakness
D
strength
5) Thinking of the branding strategies, which one involves one manufacturer making more than one brand in order to target different markets.
A
co-branding
B
multi brand
C
brand extension
D
brand licensing
6) What is a target market?
A
a group of people most likely to be similar in age
B
a group of people identified by using market research
C
a group of people most likely to become customers
D
a group of people similar to one already identified
7) A company should conduct a ______________ to see what is happening externally.
A
marketing plan
B
segmentation of markets
C
environmental scan
D
SWOT analysis
8) A good example of a mass marketing campaign would be for
A
Tums heartburn medicine
B
trampolines
C
Timex watches
D
toothpaste
9) What do geographics, demographics, psychographics, and behavioral factors have in common?
A
They are terms used frequently in sales-oriented companies.
B
They are methods that can be used to segment a market.
C
They are examples of mass marketing approaches.
D
They are unrelated to one another and therefore should not be used in combination to market a product.
10) ___________________________refer to statistics that describe a population in terms of personal characteristics such as race, gender, age and income level.
A
Behavioral factors
B
Demographics
C
Psychographics
D
Geographics
11) Words that are used in a specific industry that may not be understood by those not in that industry are called _________.
A
jargon
B
nonverbal communication
C
PEST
D
verbal communication
12) Which type of branding promotes store loyalty?
A
generic brand
B
private label brand
C
manufacturers brand
D
national brand
13) Companies do this to try and get an edge up on competition.
A
product planning
B
marketing plan
C
marketing concept
D
product positioning
14) With your discretionary income, you might buy/pay for
A
medicine
B
private school tuition
C
a gallon of milk
D
cell phone bill
15) Ana's cookie company has encountered a problem with her technology. It is outdated and there are no more parts available to have it fixed. This would be considered a ___________.
A
opportunity
B
strength
C
threat
D
weakness
*select an answer for all questions
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