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NEW SEM 1.06
Test Description: 1.06
Instructions: Answer all questions to get your test result.
1) A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
A
personal observation
B
testimonial
C
interview
D
sales presentation
2) The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
A
financial accountability.
B
image extension.
C
brand awareness
D
marketing research
3) A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
A
help pay for construction expenses.
B
encourage fans to attend sports events.
C
honor a former student-athlete.
D
create publicity for the new facility.
4) Sports marketers have an advantage over all other types of licensors in the international marketplace because
A
soccer is so popular.
B
sports are universally appealing.
C
they already make so much money in the U.S. market.
D
foreign countries are usually wealthy.
5) What are royalties?
A
A percentage of actual sales
B
A percentage of union dues
C
A percentage of expected sales
D
A percentage of taxe
6) What should be included in an event program if it is longer than four pages?
A
Satisfaction survey
B
statement of organizers
C
local news articles
D
table of contents
7) When designing an event program for a charity event, it is important to
A
acknowledge the event sponsors.
B
provide product samples.
C
include the printing costs on the back cover.
D
offer free admission coupons to other events
8) Which of the following is an example of a celebrity endorsing an event simply by being associated with it
A
Cheering for a football team
B
saying a tournament is great
C
Appearing in a print ad
D
Attending a grand opening
9) Team-related factors that affect brand equity include
A
star athletes, schedule, and tradition.
B
performance, coaches, and star athletes.
C
tradition, performance, and star athletes.
D
schedule, coaches, and reputation.
10) The basis for licensing process is
A
sponsorship
B
the fans.
C
manufacturing
D
trademarked property
11) What might a sports organization offer a business to encourage that business to sponsor an event?
A
partial ownership
B
free advertising
C
percent of profits
D
naming rights
12) Athletes are often considered to be particularly effective promoting products related to their
A
sport
B
lifestyle
C
background
D
education.
13) The ultimate purpose of branding in sport/event marketing is to
A
encourage sales
B
create awareness
C
identify the retailer.
D
obtain a sponsor
14) Which of the following statements is true regarding sports marketing:
A
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
B
Sports marketing encompasses only the radio and television media.
C
The use of high-profile athletes to endorse products does not increase brand recognition.
D
Corporations sponsor sporting events to decrease their brand recognition.
15) Which of the following is an example of a licensed product:
A
Wheaties cereal box featuring an athlete
B
Buick invitational golf tournament
C
NASCAR earrings
D
Converse shoes
16) A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
A
provides exclusivity and has potential to maximize exposure.
B
reduces the need to engage in other promotional activities.
C
usually increases spectator fan-base loyalty levels.
D
is the least expensive way to create name recognition.
17) A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
A
cross-promotion.
B
personal selling
C
team-building
D
Public relations
*select an answer for all questions
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