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NEW Marketing 1.02
Test Description: NEW Marketing 1.02
Instructions: Answer all questions to get your test result.
1) What does applying the customer-orientation element of the marketing concept enable the business to do?
A
Persuade customers to buy its products
B
Provide more products than consumers need
C
Offer products that consumers want to buy
D
Coordinate its marketing activities
2) What does the selling function involve that makes it so important?
A
Obtaining feedback from vendors
B
Contacting customers
C
Displaying products
D
Setting high prices
3) Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
A
Channel management
B
Product/Service management
C
Selling
D
Promotion
4) What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
A
distribution
B
promotion
C
Production
D
Pricing
5) What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
A
product management
B
market research
C
advertising
D
public relations
6) Booking hotel rooms for vacationers is an example of __________ marketing.
A
service
B
feature
C
benefit
D
sports
7) What marketing career involves determining why customers do what they do?
A
sales
B
Advertising
C
Distribution/Warehousing
D
marketing research
8) What is at the center of all marketing activities?
A
Purchasing
B
Math
C
Communication
D
Technological know-how
9) What type of duties do customer-service professionals often perform?
A
Paying invoices
B
Handling complaints
C
Preparing ads
D
Receiving shipments
10) Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
A
Product management
B
Advertising
C
Marketing research
D
Channel management
*select an answer for all questions
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