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Marketing Chapter 1 Review
Test Description: Review for Chapter 1 in Marketing
Instructions: Answer all questions to get your test result.
1) Before developing the marketing mix for a product, marketers should know the
A
advertising budget
B
target market
C
product price
D
distribution plan
2) When a manufacturer buys cotton to make shirts, the manufacturer is considered a(n)
A
organization
B
seller
C
busines
D
customer
3) Promotion focused on promoting a positive image of the company is called
A
messaging
B
self-promotion
C
public relations
D
a product-free campaign
4) The marketer who advertises wheelchairs in a surfing magazine does not know how to develop a successful
A
customer service
B
target market
C
product plan
D
marketing mix
5) A mail-order catalog delivered to a customer’s home is part of
A
place
B
product
C
promotion
D
price
6) Getting more ice cream delivered when the store is running out is part of this marketing element.
A
place
B
promotion
C
product
D
price
7) A TV, TV repair and a TV message to buckle your seatbelt are all examples of
A
concepts
B
thoughtful gifts
C
profits
D
products
8) Marketers study what customers want and need, then they
A
carefully record what they learn.
B
compare those wants and needs with their own.
C
send the results to the customers.
D
develop and market products to meet those needs.
9) Marketing focuses on the customer because
A
other parts of business are hard to understand.
B
each customer is a person with a life story.
C
customers stay the same, even as the world around them changes.
D
to be successful, businesses must sell products that customers will buy.
10) A prediction of future sales and revenue
A
forecast
B
marketing
C
target market
D
idea
11) A process by which a company can determine its strengths, weaknesses, opportunities, and threats
A
forecast
B
SWOT analysis
C
marketing mix
D
marketing plan
12) Plan of action for marketing a product; it consists of the decisions made about each of the Four P’s.
A
SWOT analysis
B
marketing plan
C
marketing mix
D
promotion
13) A guide that helps a company avoid such pitfalls as lost sales, lost opportunities, and poor product planning
A
distribution
B
SWOT analysis
C
target market
D
marketing plan
14) Process of physically delivering goods to customers
A
forecast
B
marketing
C
distribution
D
place
15) Process of telling people about the product and the company that offers it
A
customer service
B
promotion
C
marketing
D
target market
16) Product, place, price, and promotion
A
Four Ps
B
marketing plan
C
targert market
D
forecast
17) Dynamic activities that focus on the customer to generate a profitable exchange
A
marketing
B
customer service
C
marketing plan
D
promotion
18) A concept, cause, issue, image or philosophy that can be marketed
A
good
B
customer
C
idea
D
service
19) The specific group of customers whose needs a company will focus on satisfying
A
customers
B
individuals
C
business
D
target market
20) Marketing activities involved in making products available to customers; includes distribution
A
product
B
promotion
C
price
D
place
*select an answer for all questions
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