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SEM I 3.0 PROMOTIONAL MIX Part B
Test Description: SEM I 3.0 PROMOTIONAL MIX
Instructions: Answer all questions to get your test result.
1) Which of the following is most likely to be visible to search engine spiders:
A
HTML text
B
java applets
C
flash files
D
images
2) To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This is
A
data exchange
B
game works
C
fantasy sports
D
online exchange
3) Sport/event industries often use the electronic media to
A
encourage athletes to participate.
B
conduct worldwide research
C
attract advertising support.
D
motivate customers to buy
4) Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results
A
direct marketing
B
publicity
C
advertising
D
sales promotion
5) A business places a matrix on a promotional sign that customers can scan with their smartphones. After scanning, customers have digital coupons in their smartphones, which they use to obtain discounted products at the point of purchase. this is
A
quick response codes
B
reverse-messaging features
C
cable-network tags
D
reciept-verification applications
6) When writing direct - mail advertising letters, the account executive responsible for promoting a team in the National Hockey League should
A
develop copy that is in more detail than that in print advertisements.
B
attempt to depersonalize the message.
C
write copy that will appeal to a mass audience.
D
recognize that the results of the direct - mail effort cannot be measured.
7) Why is it important for internet businesses to write content for their web - site home pages that is interesting as well as concise?
A
space is limited
B
disign is simple
C
message is complex
D
access is restricted
8) When an advertising agency develops content for a client's web site, the writer should format the text so it is easy for the web site's visitors to
A
identify the tagline
B
order desired goods
C
locate relevant information
D
translate features into benefits
9) One advantage of writing direct - mail letters that include coupons or reply cards is that the result of the advertising effort is
A
traditional
B
inexpensive
C
measurable
D
competitive
10) One of advantage of using e - mail marketing is that it is
A
profit oriented
B
impersonal
C
cost effective
D
anonymous
11) A business that asks customers to forward an e - mail to their friends or associates is engaged in
A
image building
B
suggestion selling
C
direct advertising
D
viral marketing
12) Which one of the following computer programs prevents email messages containing the word free in the subject header from entering an inbox
A
filters
B
servers
C
gophers
D
queues
13) What mailing technique do businesses often use if they do not have mailing - list software?
A
blind carbon copy
B
bookmark feature
C
internet service providers
D
autoresponders
14) The body of an e - mail that reads, Dear Sue, we hope you are enjoying the newsletter, is an example of a/an ______ message.
A
understandable
B
focused
C
compelling
D
personalized
*select an answer for all questions
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