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Marketing 4.0
Test Description: Marketing 4.0
Instructions: Answer all questions to get your test result.
1) What question does establishing a sampling plan for a research project answer?
A
Why the issue is important
B
What type of product to study
C
When to conduct an interview
D
How many people to survey
2) What is an example of a secondary source of data that a business can obtain internally?
A
Government web site
B
Sales report
C
Magazine article
D
Trade journal
3) What is an example of publicity?
A
Company television commercial
B
Billboard
C
Direct mail
D
Company news release
4) Why are there specific guidelines for advertising to children?
A
Research indicated that juvenile offenders watched more advertising on television than the average child.
B
Children revealed, in focus groups, that while they like watching ads, it doesn't make them behave differently.
C
Parents mounted a campaign against advertisers because their children demanded products they saw advertised.
D
Children are impressionable, and the wrong kinds of advertising can affect their development.
5) Which advertising message reinforces the concept of materialism?
A
We make this product by hand and use organic materials.
B
You can increase your social status by purchasing this product.
C
For more information about our line of products, visit our website.
D
The government rates our product higher than our competitor's product.
6) What is an example of an external factor that affects promotion?
A
A change in distribution
B
Increase in a product's price
C
Reorganization of the business
D
Government regulation of ads
7) What type of research would a business conduct if it wanted to identify potential issues or opportunities?
A
Descriptive
B
Casual
C
Experimental
D
Exploratory
8) Some governments regulate promotional activities in their countries to protect consumers from
A
unnecessary media exposure.
B
inconsistent selling strategies.
C
unlimited liability.
D
deceptive advertising.
9) What is an objective of institutional advertising?
A
To support personal selling activities
B
To create customer interest in the company's goods or services.
C
To introduce new goods or services.
D
To demonstrate the organization's role in community affairs
10) When marketers sampled 100 15-year-old girls, they found that they all were 5 feet 2 inches tall. What type of sampling error contributed to this finding?
A
Interviewer bias
B
The way the question was asked
C
Non-response
D
Chance
11) What form of promotion is generally emphasized for complex, technical products sold to industrial users?
A
Sales Promotion
B
Advertising
C
Personal selling
D
Publicity
12) A business has identified a sample of the population that it plans to survey to determine who is using their product in a foreign country. What research design should it use?
A
descriptive
B
Exploratory
C
experimental
D
casual
13) A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use?
A
stratifies random
B
simple
C
Cluster
D
Proportionate
14) What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper?
A
Institutional advertising
B
Sales promotion
C
Free publicity
D
Product promotion
15) Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of the following technological development:
A
Internet
B
URL
C
HTMT
D
Euronet
16) How do competing businesses within the same industry usually react to each other's promotional mixes?
A
By reducing their promotional budgets
B
By playing follow the leader
C
By trying not to outdo each other
D
By changing distribution channels
17) How does promotion benefit customers?
A
Helps them to select appropriate products
B
Enables them to identify their buying decisions
C
Causes them to postpone making buying decisions
D
Requires them to spend more on products
18) The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base. What should companies use to reduce the possibility of bias?
A
Personal interviews
B
Referral sampling
C
Random sampling
D
Telephone Interviews
19) How have technological advancements enhanced a small business's ability to promote its products?
A
Small companies now have more money to spend on promotional activities.
B
Information can be communicated by more venues, and messages can be customized.
C
Less time and creativity are required to develop effective promotional campaigns.
D
Most companies need fewer channels to coordinate and carry out promotional activities.
20) Which of the following situations most accurately depicts a promotional ethical issue in relation to children:
A
A print ad in a national teen magazine shows a girl modeling fashionable outerwear.
B
A television commercial portrays preschool-age children eating breakfast.
C
A radio spot announces an upcoming concert for preteens during the morning time slot.
D
A newscast teaser televises graphic film clips of a war zone during prime-time viewing.
*select an answer for all questions
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