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Fashion Merchandising 6.02 - 6.03
Test Description: Fashion Merchandising 6.02 - 6.03
Instructions: Answer all questions to get your test result.
1) Old Navy inserts small brochures offering special merchandise to their charge customers into monthly credit card statements. This form of promotion is:
A
Packaging
B
Image advertising.
C
A bill enclosure.
D
Cooperative advertising.
2) Which promotional medium allows for only short, general messages but has the advantage of repetitive viewing?
A
Radio
B
Direct mail
C
Image advertising
D
Outdoor signage
3) What is the prime time for television advertising?
A
5 p.m. until 10 p.m.
B
8 p.m. until 11 p.m.
C
5 a.m. until 10 a.m.
D
8 a.m. until 11 a.m.
4) Which is a goal of institutional advertising?
A
Create a sense of urgency for a specific sale
B
Build long-term patronage by customers
C
Create product availability
D
Stimulate store traffic
5) Cindy created a display featuring a Christmas tree centered in the window. She placed mannequins on each side of the tree. This illustrates:
A
shape
B
texture
C
color
D
balance
6) Lydia was unsure what to buy her brother for his birthday. When she passed Holister, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?
A
island
B
showcase
C
promotional
D
institutional
7) Leslie was shopping for back-to-school clothes. While in the mall, she noticed that the display windows of Abercrombie and Fitch were covered with American Red Cross posters. This is an example of which type of display?
A
island
B
promotional
C
institutional
D
point of purchase
8) Reebok places advertisements for their athletic shoes in Sports Illustrated. This is an example of:
A
cooperative advertsing
B
national advertising
C
visual merchandising
D
local advertising
9) Maybelline advertises its makeup products in Seventeen. This is an example of:
A
cooperative advertising
B
Visual merchandising.
C
Supplemental advertising.
D
Product advertising.
10) Most fashion advertisements are:
A
radio spots
B
product
C
institutional
D
supplemental
11) What form of fashion promotion can attract customer attention near merchandise by using sound and movement?
A
signage
B
packaging
C
radio
D
video
12) Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?
A
institutional
B
point of purchase
C
decorative
D
promotional
13) Which form of fashion advertising is relatively easy to produce, has quick turnaround time, and allows advertisers to be geographically selective?
A
newspaper
B
magazine
C
cooperative
D
direct mail
14) Which advertising medium is popular with consumers in homes, cars, and places of work, but has a short life and does not allow for visual impact?
A
radio
B
magazine
C
TV
D
direct mail
15) Which fashion advertising enables retailers to benefit from national circulation but generally requires professional preparation?
A
TV
B
direct mail
C
radio
D
magazine
16) A store’s visual merchandising helps the customer make a buying decision by:
A
Motivating sales associates to work harder.
B
Presenting the merchandise in the most attractive way.
C
Emphasizing corporate policies on returns.
D
Allowing customers to use their store credit card.
17) Dick's Sporting Goods uses foam board, tape, and wire to construct a display. Dick’s makes good use of:
A
signs
B
props
C
fixtures
D
materials
18) The Bass Pro Shop has a big display showing all the new fishing gear that has just arrived. Which type of display is it using?
A
educational
B
promotional
C
institutional
D
merchandising
19) Attracting attention to merchandise, educating customers about merchandise, and promoting store image are goals of:
A
Product planning
B
Distribution.
C
Marketing/information management.
D
Visual merchandising.
20) Which principle of design is illustrated in a display that uses a spotlight to focus customer attention on a bridal gown?
A
Rhythm
B
Proportion
C
emphasis
D
balance
*select an answer for all questions
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