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Fashion Merchandising 2.02
Test Description: Fashion Merchandising 2.02
Instructions: Answer all questions to get your test result.
1) Fashion acceptance or rejection is determined by:
A
Retailers.
B
Designers
C
Advertisers.
D
Consumers
2) Cultural and religious customs, bad economic conditions, and government regulations are factors that:
A
Slow down fashion movement.
B
Have no effect on fashion.
C
End the fashion cycle.
D
Accelerate fashion movement.
3) Designs which are copied from more expensive garments are:
A
Knock-offs
B
Classics.
C
Fads
D
Staples
4) At the introduction stage of the fashion cycle, new styles are:
A
Purchased in large numbers by retail fashion buyers.
B
Usually accepted by only a small number of fashion leaders.
C
Produced in large quantities in anticipation of an immediate rush of sales.
D
Bargain priced to encourage quick sale.
5) Fashion trends seem to recur every:
A
20-30 years.
B
10-20 years.
C
40-50 years.
D
30-40 years.
6) At which stage of the fashion cycle is a style accepted and worn by the majority of consumers?
A
rise
B
Decline
C
peak
D
introduction
7) Good economic conditions:
A
Accelerate fashion movement.
B
Have little effect on fashion acceptance.
C
Decelerate fashion movement.
D
Result in consumers having less discretionary money.
8) Jeans, once worn by laborers as a work garment and later adopted by teens as streetwear, have now become popular among all ages and income levels. Which fashion movement theory is illustrated?
A
trickle-across
B
Trickle-up
C
Horizontal flow B. Trickle-across C. Trickle-down D. Trickle-up
D
trickle-down
9) Which would decelerate fashion movement?
A
Terrorist activity in the United States
B
Development of new textile fibers and finishes
C
A strong economy and low rate of unemployment
D
A higher percentage of citizens completing four years of college
10) A fashion expected to be a hot seller but which does not sell is a:
A
trend
B
classic
C
fad
D
flop
11) At which stage of the fashion cycle is a trend considered dull and boring because the market is saturated?
A
peak
B
introduction
C
rise
D
decline
12) Leather jackets were first popular among lower income groups and then gained acceptance from the higher income groups. Which fashion movement theory is illustrated?
A
trickle-down
B
Horizontal flow B. Trickle across C. Trickle down D. Trickle-up
C
trickle-across
D
trickle-up
13) During the rise stage of the fashion cycle:
A
Retail fashion buyers order the items in quantity.
B
The price of the fashion goes up because of the increased demand.
C
Consumers start to lose interest in the trends.
D
Promotion is focused on closeout pricing.
14) Which is true about the fashion cycle?
A
Flops go through only the introduction stage.
B
Fads skip the rise and decline stages.
C
Only classics go through all five stages.
D
Styles that come into fashion rotate through all five stages.
15) Fashion followers:
A
Are the first to purchase and wear new styles.
B
Wear a new style only after it is widely accepted.
C
Like fashions that are unique and distinctive.
D
Make most of their clothing purchases during the introduction stage.
16) Short-lived fashions are:
A
Fads
B
Classics.
C
Flops
D
Designs
17) At which stage of the fashion cycle does consumer interest grow and the fashion become accepted by more people?
A
Introduction stage
B
obsoescence stage
C
Rise stage
D
Decline stage
18) Which would MOST LIKELY accelerate the fashion movement?
A
Carla’s confirmation into a religious group that discourages personal adornment
B
Military conflict between the United States and China
C
Angela’s promotion to a job with more administrative responsibility and higher pay
D
Government regulations that restrict the use of synthetic fibers in clothing
19) Reversals or abrupt changes in fashion styles are a result of:
A
Flops
B
Knock-off designs
C
Fashion extremes.
D
Seasonal Fads
20) Celeste typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?
A
Peak
B
Introduction
C
Rise
D
Obsolescence
*select an answer for all questions
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