Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Marketing 1.01, 1.02, 1.04 And 2.01
Test Description: Marketing 1.01, 1.02, 1.04 and 2.01
Instructions: Answer all questions to get your test result.
1) According to the marketing concept, which option shows company commitment?
A
Setting aside funds to research what customers want
B
Leaving marketing to the marketing department
C
Pricing a product to maximize profitability per item
D
Teaching marketing to college marketing students
2) Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
A
Promotion
B
Product/Service management
C
Selling
D
Channel management
3) What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
A
production
B
distribution
C
promotion
D
pricing
4) What is the overall reason that marketing strategies are designed and implemented?
A
Changing the image of the business
B
Increasing business profits immediately
C
Achieving planned goals
D
Improving management techniques
5) Which is a pre-sale opportunity for salespeople to provide customer service?
A
Shipping and delivery
B
Technical assistance and support
C
Maintenance and repair
D
Providing ample product information
6) What does a salesperson need to do to be successful in selling?
A
Always attempt to sell related merchandise
B
Learn the features unique to the brands s/he sells
C
Describe the disadvantages of competing brands
D
Ask management to limit the number of brands
7) Booking hotel rooms for vacationers is an example of __________ marketing.
A
service
B
feature
C
benefit
D
sports
8) What is at the center of all marketing activities?
A
technological know-how
B
communication
C
purchasing
D
math
9) What does applying the customer-orientation element of the marketing concept enable the business to do?
A
Coordinate its marketing activities
B
Offer products that consumers want to buy
C
Provide more products than consumers need
D
Persuade customers to buy its products
10) What type of duties do customer-service professionals often perform?
A
hankling complaints
B
preparing ads
C
receiving shipmnets
D
paying invoices
11) By increasing awareness of the need for environmental controls, what has marketing done?
A
Improved the quality of life
B
Regulated the standard of living
C
Added usefulness to products
D
Made buying more convenient
12) What does the selling function involve that makes it so important?
A
Contacting customers
B
Displaying products
C
Setting high prices
D
Obtaining feedback from vendors
13) Which market segment do customers in cold climates who need snow shovels and snow blowers represent?
A
behavioral
B
psychographic
C
geographic
D
occupational
14) Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?
A
behavioral
B
psychographic
C
occupational
D
geographic
15) What marketing career involves determining why customers do what they do?
A
Marketing research
B
Advertising
C
Sales
D
Distribution/Warehousing
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?