Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
PF 7.04
Test Description: 7.04 questions and vocab
Instructions: Answer all questions to get your test result.
1) Which illustrates a benefit of advertising---that it helps save time?
A
Becoming frustrated by the number of commercials when watching a favorite TV movie
B
Using advertising sponsorships to pay the costs of publishing the school newspaper
C
Having read magazine ads closely, and knowing exactly which motorcycle to buy
D
Hearing the health and safety features of a product
2) Which illustrates a consumer responding to a clearance sale as an advertising and sales method?
A
Buying notebooks and backpacks at the back-to-school sale
B
Buying three new bathing suits at the end-of-summer sale
C
Selecting cards and candy for family and friends for Valentine’s Day
D
Selecting new sheets and towels for the guest room at a January white sale
3) Which is an example of a loss leader?
A
Asking for the advertised free gift and being told he/she must buy something to qualify
B
Asking for a camera at the special sale price, then having to pay extra for basic features
C
Which is an example of a loss leader?
D
Buying groceries at Super-Food because they advertised sodas for half price
4) Which is an example of hidden fears advertising?
A
In the commercial, the subject wearing the advertised makeup took a lead role in the group.
B
The designer clothing ad showed a slim, attractive young woman wearing a designer outfit.
C
The ad read: “Use the latest and greatest, the best of the best, use On Cue deodorant.”
D
The spokesperson said: “No bad breath, no cold shoulders; stay fresh with Fresh mints.”
5) What is commission?
A
A percentage of sales income given to the salesperson
B
Graphics or symbols that represent a company, used to identify products
C
A small paper clipping that entitles the holder to savings on a product
D
A reward used to encourage spending
6) What is a slogan/jingle?
A
Catchy songs, rhymes, phrases used to help consumers remember products
B
Graphics or symbols that represent a company, used to identify products
C
A partial refund of a product’s purchase price
D
A person who goes house to house selling a line of products
7) What is a logo?
A
A partial refund of a product’s purchase price
B
Graphics or symbols that represent a company, used to identify products
C
Catchy songs, rhymes, phrases used to help consumers remember products
D
A person who goes house to house selling a line of products
8) What is an incentive?
A
A reward used to encourage spending
B
A percentage of sales income given to the salesperson
C
The way in which a store or place of business is decorated
D
Graphics or symbols that represent a company, used to identify products
9) What is the Federal Trade Commission (FTC)?
A
When details of an offer are not all clearly disclosed---extra charges, processing fees
B
Sale at particular times of year
C
A promise of a free gift that actually requires that another item be bought first
D
An agency that regulates advertising to ensure that ads are fair and accurate
10) What is direct mail advertising?
A
A promise of a free gift that actually requires that another item be bought first
B
Sale at particular times of year
C
Printed advertising sent by mail to consumers’ homes
D
When details of an offer are not all clearly disclosed---extra charges, processing fees
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?