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Sports Marketing Final Review #6
Test Description: Sports Marketing Final Review #6
Instructions: Answer all questions to get your test result.
1) the amount of satisfaction of a person received from the consumption of a particular product or service
A
possession utility
B
place utility
C
economic utility
D
market segment
2) a group of people who have the ability and the desire to purchase a specific product
A
brand recognition
B
advertising
C
market segment
D
baby boomers
3) includes luxurious surroundings and gourmet meals
A
activity tours
B
self-indulgence travel
C
ecotourism
D
culture travel
4) travel centered around recreational activities
A
activity tours
B
ecotourism
C
culture travel
D
self-indulgence travel
5) spending active work time with someone in a certain job or career (for a brief period of time, usually a day)
A
internship
B
job shadowing
C
part-time job
D
mentoring
6) airline tickets bought through the internet
A
vouchers
B
paper tickets
C
coupons
D
e-tickets
7) highlights historical, natural or other speical resources of an area
A
culture travel
B
activity tours
C
self-indulgence travel
D
ecotourism
8) The identification of the nature of a business or the reasons a business exists is done on the __.
A
mission statement
B
brand recognition
C
marketing research
D
tag line
9) paid, non-personal communication between an identified sponsor and a potential customer about a product or service
A
marketing research
B
advertising
C
personal selling
D
public relations
10) the theme of an ad
A
advertising
B
mission statement
C
marketing research
D
tag line
*select an answer for all questions
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