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Sports Marketing Final Review #5
Test Description: Sports Marketing Final Review #5
Instructions: Answer all questions to get your test result.
1) the release of a movie the evening before its official opening
A
early bird special
B
matinee
C
IMAX movie
D
preview
2) an award given to people in the television industry by the Academy of Television Arts and Sciences
A
Tony
B
Grammy
C
Emmy
D
Oscar
3) Which of the following statements is true?
A
Short-haul destinations are those closest to a traveler's home.
B
The airline's website is the only place you can purchase an e-ticket.
C
Travel and tourism does not support business for the sports and entertainment trade.
4) Which of the following statements is FALSE?
A
A small number of the total market is known as a sample.
B
Peak seasons occur during times when the weather is ideal.
C
Tourists are a major source of earnings for sports and entertainment venues.
D
all of these statements are true
5) Which of the following statements are true?
A
Wear out occurs when an ad loses its effectiveness due to over exposure or poor message quality.
B
Theme parks offer mainly activities and attractions for adults only.
C
Hall of Fames are created only for professional sports.
6) pre-evening shows (Movies)
A
early bird specials
B
reruns
C
matinees
D
previews
7) an award given to a professional in theater for distinguished achievement
A
Grammy
B
Emmy
C
Tony
D
Oscar
8) ensures that the movie is available where the viewer wants it
A
posession utility
B
economic utility
C
tiering
D
place utility
9) results from making the movie available at an affordable price
A
possession utility
B
place utility
C
tiering
D
economic utility
10) means that certai sports programs outside the basic cable package wold incur extra costs for the viewers who choose them
A
tiering
B
place utility
C
posession utility
D
economic utility
*select an answer for all questions
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