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Sports Marketing Final Review #3
Test Description: Sports Marketing Final Review #3
Instructions: Answer all questions to get your test result.
1) Limited time offers, give-aways, coupons, and free samples are considered part of ___.
A
personal selling
B
publicity
C
endorsements
D
sales promotion
2) Many sports authors do not actually write their own books. Instead, they hire a ___ who commits it to a paper for a fee.
A
public relations manager
B
ghostbuster
C
literary agent
D
ghostwriter
3) a record of all revenue received and all expenses incurred is the ___.
A
forecast
B
budget
C
income statement
D
balance sheet
4) The first step in the advertising process is to ___.
A
create a theme
B
set a measurable goal
C
develop a schedule
D
choose the media
5) The estimated number of targeted demographic segments reached by the media is referred to as ___.
A
frequency
B
reach
C
effectiveness
D
cost
6) The recreation business is driven by ___.
A
leisure time and discretionary income
B
the high price of professional sports
C
all of these
D
desire for fitness and good appearance
7) An attempt to minimize the negative impact of a visiting sensitive environments is ___.
A
none of these
B
self-indulgence travel
C
ecotourism
D
travel when the country's economy is down
8) ____ is a payoff or profit received in addition to regular wages or payments.
A
perk
B
preview
C
goodwill
D
ethics
9) ____ is a combination of independent businesses formed to regulate production, pricing, and marketing of a product.
A
trade show
B
vertical integration
C
cartel
D
literary agent
10) ___ is the legal representation of a celebrity.
A
handler
B
literary agent
C
agent
D
advisor
*select an answer for all questions
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