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Sports Marketing--Midterm #4
Test Description: Review for midterm exam
Instructions: Answer all questions to get your test result.
1) A group of individuals within a larger market that share one or more characteristics is called a _____.
A
demographic segment
B
marketing mix
C
market segment
D
market differentiation
2) A legal right to reproduce a team’s logo in exchange for payment is called a _____.
A
license
B
handler
C
certification
D
registration
3) To maximize profits, cities with college sports teams must have ___.
A
adequate hotel rooms and restaurants.
B
all of these
C
tourist attractions other than sports
D
shopping areas
4) What do you call someone who does not get paid but plays for enjoyment, challenge or both?
A
professional athlete
B
part-time athlete
C
amateur athlete
D
minor league athlete
5) Nike giving uniforms, shoes, and equipment to a college basketball team in exchange for advertising rights is an example of _____.
A
sponsorship
B
target market
C
a license
D
a violation of NCAA rules
6) Which of the following is NOT a reason why changes within collegiate athletic conferences are made?
A
to increase revenue
B
to increase publicity
C
because a school violated an NCAA rule
D
to get higher quality teams
7) Marketers have many opportunities in amateur sports because ______.
A
all of these
B
entire families become involved in amateur sports
C
millions of potential consumers participate in amateur sports
D
amateur athletes want top-quality equipment
8) What is the mission of the athletic licensing and sales office at a university?
A
to protect the use of the athletic department’s name and symbols
B
to protect the usage and ensure the recognition of the symbols
C
to ensure that the public can properly identify and associate logos on the institutions marks
D
to constantly update and redesign the logo
9) What business may NOT directly benefit from being located in a college town?
A
Ace Hardware
B
Herman’s Sporting Apparel
C
Joe’s American Deli
D
Days Inn
10) Market segmentation ______.
A
usually decreases the total sales.
B
elevates each separate sport.
C
involves dividing the marketplace into smaller interest groups.
D
involves looking at the entire marketplace as a whole.
*select an answer for all questions
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