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Sports Marketing--Midterm #3
Test Description: Review for midterm exam
Instructions: Answer all questions to get your test result.
1) What is entertainment?
A
All of these
B
Performing arts, such as theater, ballet, and symphony concerts
C
Professional sports, such as major league baseball
D
Whatever people are willing to spend their time and money watching
2) Which of the below are technological advances that have helped marketing and advertising become a multibillion-dollar industry?
A
Radio, newspapers, magazines
B
Internet, television, radio
C
Internet, billboards, bus advertising
D
billboards, radio and magazines
3) The pricing of time for TV advertisements is tied to the number of viewers, or _____, during the programming
A
ratings
B
gross impressions
C
demographics
D
scores
4) People who like to participate in certain sports also like to do what kinds of things?
A
all of these
B
Watch professional play of those same sports on television.
C
Go see that sport played live and in-person.
D
Buy sports equipment that will improve their game.
5) Niche travel designs vacations for all of the following EXCEPT
A
music enthusiasts
B
snow skiers
C
business travelers
D
families with small children
6) What kinds of things are NOT important to success in niche travel?
A
Breaking even or operating at a loss to have high sales
B
Pricing it to attract them.
C
Planning the right tour.
D
Promoting and distributing it to the right customers.
7) What is the governing body of most college and university athletic programs?
A
NBA
B
NAACP
C
NCAA
D
CCAA
8) Psychographics focuses on what kind of information?
A
LOCATION
B
ATTITUDES
C
INCOME
D
EDUCATION
9) The term for dividing markets into physical locations, such as eastern, northern, southern, and western regions of the US is _______ segmentation.
A
geographic
B
demographic
C
conference
D
psychographic
10) What term means the value people believe they receive from the products or services?
A
benefits derived
B
product usage
C
market segment
D
product comparison
*select an answer for all questions
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