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Business Ownership
Test Description: Business plan review
Instructions: Answer all questions to get your test result.
1) Which of the following is not a fixed cost in a break-even analysis?
A
Advertising
B
Salary
C
Cost of Good Sold
D
Rent
2) A written statement meant to inform the media of an even or product
A
advertisement
B
billboard
C
press release
D
slogan
3) The act of establishing a favorable relationship with customers and the general public
A
marketing
B
advertising
C
public relations
D
publicity
4) Age, marital status, family size, ethnicity
A
demographics
B
geographics
C
graphics
D
psychographics
5) Investors make financing decisions based on
A
how well the entrepreneur can meet their objectives
B
whether they like the business or not
C
personality of entrepreneur
D
length of the business plan presentation
6) An accounting report that describes the way cash flows into and out of a business over a period of time
A
breakeven analysis
B
income statement
C
sales forecast
D
cash flow statement
7) If you purchase a building rather than lease/rent it - you monthly payments will be
A
lower
B
the same
C
higher
8) A cover letter begins with
A
a heading and an argument
B
a table of contents
C
a heading and an introduction
D
an appendix
9) Original, creative work of an artist or inventor and may include songs, novels, artistic designs and inventions
A
patent
B
intellectual property
C
trademark
D
license
10) Which is not a part of a pro forma income statement
A
gross profit
B
operating expenses
C
profit margin
D
revenue
*select an answer for all questions
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