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Fashion Marketing Chapter 14
Test Description: Chapter 14
Instructions: Answer all questions to get your test result.
1) Nontextile goods such as major appliances, tools or other items not made of fabrics are called...
A
Softlines
B
Hardlines
C
Midlines
D
Warranty Items
2) Products made from textiles such as yarn goods, apparel, household textiles, etc., are...
A
Quilted Patterns
B
Woven Goods
C
Softlines
D
Department Store Goods
3) These goods can be used in place of each other, for instance, a head scarf may be used instead of a hat.
A
Inferior Goods
B
Replacement Goods
C
Active Sportswear
D
Substitutable Goods
4) Garments worn for sports participation and also worn during leisure time.
A
Casual Wear
B
Active Sportswear
C
Leisure Wear
D
Suit Separates
5) These mix and match various jackets with different pants, allowing you to create a variety of coat and trouser looks.
A
Suit Separates
B
Suit Individuals
C
Suit Pieces
D
Suit Section
6) Children's clothing have built in features that allow garments to "expand" as children grow.
A
Elastic Features
B
Growth Features
C
Stretch Features
D
Expansion Features
7) Items bought on the spur of the moment without much planning.
A
Impulse purchasing
B
Quick pick items
C
Cash register items
D
Quick decision items
8) The least expensive type of jewelry which is also called fashion jewelry.
A
Cheap jewelry
B
Costume jewelry
C
Bridge jewelry
D
Fine jewelry
9) The most expensive jewelry which is usually retailed by jewelry stores
A
Bridge jewery
B
Costume jewelry
C
Fine jewelry
D
Cheap jewelry
10) These people are hired to sell a specific brand, usually specially trained and uniformly dressed.
A
Brand Managers
B
Marketing Salespeople
C
Marketing Representatives
D
Brand-line Representatives
*select an answer for all questions
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