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Market Research
Test Description: Understanding the value of market research.
Instructions: Answer all questions to get your test result.
1) The customers you would most like to attract are your
A
market segments
B
competition
C
demographics
D
target customers
2) Demographic examples are data that describe a group of people in terms of their
A
income
B
needs
C
opinions
D
tastes
3) Psychographic examples are data that describe a group of people in terms of their
A
income
B
opinions
C
needs
D
age
4) A description of the characteristics of the person or company that is likely to purchase a product or service is
A
customer profile
B
psychographic profile
C
demographic summary
D
target market
5) When you gather information for market research, you will use
A
both primary and secondary data
B
only secondary data
C
the least expensive method
D
three kinds of surveys
6) Secondary data is found
A
in government publication
B
on the internet
C
all of these
D
in newspapers
7) Which of the following is not a way to collect primary data?
A
focus groups
B
observation
C
surveys
D
consensus
8) The data collected in a telephone survey are
A
primary data
B
computer data
C
population data
D
secondary data
9) Which of the following is not a step in primary market research?
A
collect data
B
draw conclusions
C
analyze the question
D
select a research method
10) Secondary data sources can provide
A
customer profiles
B
demographic and psychographic data
C
information about focus groups
D
sample survey formats
*select an answer for all questions
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