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Sports Marketing Chapter 3
Test Description: Sports Marketing Ch. 3
Instructions: Answer all questions to get your test result.
1) Sports spectators are seen as good potential customers partly due to their…
A
Amount of free time available for watching sports
B
None of these
C
Ability to travel long distances to see games
D
Emotional ties to sports
2) One reason for the rise in popularity of women's sports is....
A
The current generation having grown up with sports under Title IX
B
A higher caliber of sponsors for women's sports
C
None of these
D
A falling interest in men's sports
3) Sponsorship involves...
A
Donating products
B
Financing an event
C
Donating services
D
All of these
4) Sponsors pay careful attention to budgets because....
A
Their image is on the line
B
There are so many sponsorship options from which to choose
C
All of these
D
Sponsorship has become very costly
5) Promotion is...
A
Another word for target marketing.
B
None of these
C
Information about a product,service, or event
D
The exchange of a product or service for another item of value
6) An example of publicity is...
A
Being featured on the evening news.
B
Buying advertising space on a city bus.
C
Offering a taste of new crackers in a grocery store
D
Helping customers find an item in a shoe store
7) Women make what percent of purchasing decisions?
A
90
B
70
C
80
D
60
8) Women spend how much per year in sports wear?
A
5 Billion
B
6 Billion
C
5 Million
D
6 Million
9) Legislation that promotes fairness and equity to female athletics is called.
A
Title IX
B
17th Amendment
C
Title X
D
13th Amendment
10) An endorsement is..
A
often most successful when made by a celebrity.
B
a promotional tool.
C
All of these
D
a person's approval of a product or service.
*select an answer for all questions
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