Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Marketing Quiz!
Test Description: Marketing Quiz - do your best!
Instructions: Answer all questions to get your test result.
1) The element of the product that covers additional consumer services and benefits is the...
A
marketed product
B
actual product
C
core product
D
augmented product
2) Air Asia has divided its market into M'sian, Indon & Thai markets. What best describes this situation?
A
marketing mix
B
product development
C
market segmentation
D
market positioning
3) The following are types of new products EXCEPT
A
cost reductions
B
new-to-the-world products
C
discounted products
D
line extentions
4) Which of the following is incorrect about these cases about a company\'s product mix?
A
consistency: Product lines and policies are consistent.
B
breadth: The restaurant serves appetizers, main courses, desserts, etc.
C
depth: The store sells chicken; drumsticks, nuggets, fillets...
D
length: Our company has 200 different types of products.
5) The following are strategies of channel width, except:
A
selective distribution
B
exclusive distribution
C
intensive distribution
D
channel distribution
6) Which of the following is not a reason to develop new products?
A
exploitation of technology
B
exploitation of labour force
C
entry of a new market
D
defense of market share
7) The following have the same meaning, except
A
mark-up pricing : profitabilitity oriented pricing
B
cost-plus pricing : cost-oriented pricing
C
buyer based pricing : market oriented pricing
D
breakeven analysis : profitability oriented pricing
8) Unifying all tools of marketing communication is known as
A
channel organization
B
market targetting
C
integrated marketing communication
D
marketing information system
9) The following are objectives of pricing, except:
A
philanthrophic objectives
B
competitive objectives
C
volume objectives
D
image objectives
10) Which is the correct order of the Market Positioning process?
A
Deliver -> Select Positioning Strategy -> Identify Possible CA -> Choose CA
B
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
C
Identify Possible CA -> Choose CA -> Select Positioning Strategy -> Deliver
D
Choose CA-> Identify Possible CA -> Select Positioning Strategy -> Deliver
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?